building a killer mobile app - dreamr, uk fast

Bui lding a Ki l ler Mobi le App

CEO of award-winning Dreamr. 10 Years experience in digital and former student dropout of Manchester Metropolitan University.

Say hi on Twitter and my website:twitter.com/mylokayemylokaye.com

Building a Killer Mobile App

Mylo Kaye

http://twitter.com/mylokaye

http://mylokaye.com/

Say hi on Twitter:@tom_dreamr@seb_dreamr


Tom - Marketing Manager Seb - Business Development Manager

Award-winning design and development agency that works with start-ups, brands and entrepreneurs.We work with brands to design and develop iPhone and Android apps for the Phone, TV, and Watch along with bespoke websites.


Who are Dreamr?

“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

Steve Jobs, Former CEO, Apple

01

From Idea to RealityHow to come up with that killer idea and how to find a gap in what’s already an over saturated market.

Mylo

0203

Agenda


04

Building a foundation for successWhy developing a technical spec is important, and how to decide whether to create a MVP or fully functioning product.

Mylo

Gaining momentum & moneyWhy your journey doesn't stop on 'launch' and how to hit the charts

Tom & Sebastien

Q&A

a briefhistory of apps

appap/

noun COMPUTINGnoun: app; plural noun: apps

1 a self-contained program or piece of software designed to fulfil a particular purpose; an application, especially as downloaded by a user to a mobile device."apparently there are these new apps that will actually read your emails to you"


A brief history of apps

83

PredictionSteve Jobs predicts ‘software distribution system’ aka the

App Store

07

iPhone App Store launchedFirst ever native apps

available to download on the iPhone

97

Pre-Installed on the Nokia 6110, Snake takes the world

by storm

First ‘Entertainment’ App

14

Apple App Store reaches huge milestone.

75 Billion Downloads

16

Like it or not; Pokemon Go rakes in £1.2 Million per day

in sales

Pokemon Smash Hit

Building a Killer Mobile AppSources: AVG Technologies / bgr.com

https://prezi.com/user/zycxzfn-5daz/

http://bgr.com/

From Idea to RealityLearn how the ‘pros’ come up with ideas that make millions and how to avoid the common pitfalls of building your app.

This in-depth look from industry experts will explore how easy it is to go from idea to reality in just a few weeks.


• Keep it simple

• Take the shortest route

• Solve a problem

From Idea to Reality


Keep it simpleDon’t please everyone

Simple is efficient

Don’t stray

From idea to reality


Take the shortest routeFail fast

Get out there

Watch out (competitors)



Solve a problemMake people need your app

Fix what’s broken

Innovate, Innovate, Innovate



Building a foundation for success

Why a technical spec is important, and how it will save you thousands. Decide on your execution, whether to build a basic app or go for feature-rich all singing all dancing.


• Creating a spec

• MVP or Full

• Infrastructure

Essentials



Creating a specBe specific

Think about the user

Don’t overcomplicate



MVP or All singingLaunch or drain cash

Get to market

Fail fast



Infrastructure EssentialsInvest early

Build for the future

Find the right partners



Gaining momentum & moneyHow to keep engagement and grow your user base. Tips and advice to keep users coming back, gaining momentum and finance.


• Ticking the boxes

• Pre-Release

• Post-Release

Gaining momentum & money


Ticking the boxesRetention

Growth

Monetisation



Pre-releasePresence

Press

Social



Post-ReleasePaid campaigns

SEO

Growth Hacking



Summary


Solve a problem

Keep it simple

Take the shortest route


Thank you


Hungry for more?

Design is the single most important part of your project, it’s what everybody sees.

Design

Market your app to the world with our expert knowledge and techniques.

Marketing

Agile techniques to deliver exceptional code on time and on budget.

Development

0161 824 1443 / [email protected]

Talk to Sebastien


mailto:[email protected]

http://www.dreamr.uk/

building a killer mobile app - dreamr, uk fast

Software