building a lifestyle brand across platforms, digiday video anywhere summit, november 2016
TRANSCRIPT
“Short and Sweet”The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity
“Short and Sweet”The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity
“Short and Sweet”The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity
“Short and Sweet”The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity
“Short and Sweet”The importance of the lede
The TLDR world we live in
Finding out what works and doing it over and over again
Paying attention to metrics - but not TOO much
Specificity
IT’S WORKING!!!!!!!
Significant Facebook Views Growth in September and October
August September October
28.9
22.1
3.6
+521%
+31%