Building a Mobile App from the Ground Up

TXCHANGE Webcastwith

Cathy HarrisVP Web and Mobile Technologies

Rob VigilSenior iOS Developer

About Unidev

Today’s Presentation•The Mobile Industry Today

•Voice of the Customer (VoC)

•What Solution to Offer?

•Mobile Technologies: Many Possibilities

•Building a Mobile Strategy

•An “Apple” Focus

Mobile Industry Today

• Over 6 Billion Global Mobile Subscribers; 240+ Million

in USA

• Google Leading in Smartphone Subscribers Shares

• Window 8 – A Game Changer?

• Smartphones and Tablets Exceeded Desktop Sales

• Facebook has over 900+ Million Users; 50% of Users

on Mobile

• Google has 972 Million Users

• Groupon 51 Million Subscribers

Reference: comScore Report May 2012 U.S. Mobile Subscriber Market Share; KPCP Top Mobile Trends Feb 2011

Google Apple Rim Microsoft Symbian0%

10%20%30%40%50%60%70%80%90%

100%

Smartphones Subscribers (Share %)

Feb-12 May-12

3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb 2012Source: comScore MobiLens

Sent text message to another phone

Used downloaded apps

Used browser

Accessed social networking site or blog

Played Games

Listened to music on mobile phone

0% 20% 40% 60% 80% 100%

Mobile Content Usage (Share %)

12-May 12-Feb

Voice of the Customer (VoC)

• Listen

• Understand the customer

• Value

• Personalize the experience

• Share / Feedback

• Optimize

What Solution to Offer? Native App Hybrid App (Web /

Mixed) Web App

Overview

• Targets a specific platform• Effective at integrating the unique

capabilities of the selected platform (i.e. Camera, GPS, Contact, etc)

• Enables Online / Offline mode• Technology: Platform APIs and

SDKs

• Combines Native and Web Technology

• Cross-Platform web technologies• Direct access to native APIs, as

required• Supports Smartphones and Tables• Technology: HTML5/CSS3,

JavaScript, native APIs and container

• Cross-Platform Compatibility• Formatted to the device • Accessed through the Web Browser• Dependent on Internet connectivity• Supports any web-enabled device• Less powerful than native app• Technology: HTML/HTML5, CSS/CSS3,

JavaScript

Customer Experience

• Rich Customer Experience with consistent and intuitive design with the selected platform capabilities

• Unique Platform Experience

• Maximized User Experience. • May appear similar to a native app

with some integration to device capabilities

• HTML5 may be a game-changer!

• Navigational User Interface displaying the same static content across platforms

• Features are limited to your domain, limited interaction with the platform capabilities

Speed and Cost • Slow / Medium to High • Medium / Low to Medium • Relatively Fast / Low; still requires device specific customization

Distribution • App Store • Usually via App Store • Mobile Browser, no app download

I am looking for a solution that is right for my business and best serves my customers

Mobile Solutions

Cust

omer

Exp

erie

nce

Speed and Cost

Mobile Web

NativeApp

HybridApp

Many Possibilities,Do I Need Them All?

SMS

Voice Commands

Sensors

Security

Bump

Geofencing

Augmented Reality

Bluetooth

Barcodes

QR

iAd

Search

Twitter

Facebook

Yelp Gowalla

Foursquare

Biometrics

Push Alerts

Camera

Cloud

NFC POS Transactions

WiFi (802.11U)

HTML5

Airplay

3G / 4G

Virtually Augmented

Reality

Widgets / Live Tiles

Mobile Mind Reader

Video

Secure Chips

Facial Recognition

Big Data

NFC Peer to Peer

Device Collaboration

Web TV

GPS

Chat

Accelerometer

… and there is more …

Building a Mobile StrategyDiscover

Strategy

Roadmap

Implement

Optimize

Identify Your Goal Build Your Strategy

An “Apple” Focus

The Apple Solution

• Power of The Apple Solution• Benefits Of The App Store• App Marketing Strategy• Revenue Streams

The Power Of AppleThe Money Platform!

Benefits Of The App Store

• User Base With Money To Spend• Your Brand In Front Of Millions• Download Administration Handled By Apple• Free Promotion Upon Launch (What’s New)

App Launch Strategy

• You Only Get One First Launch• Start A Social Marketing Campaign• Add Social Media Tie-Ins• It’s All About The Art

Revenue Streams

• Paid App Revenue• In App Purchases• Advertising• Branding (Priceless)

Developing with Apple: Caveats

• Limitations • Revenue Sharing (They Take Their Cut)• Time To Market 1-2 weeks• Finding The Right Provider

Find us of Twitter, Facebook, Google+, and LinkedIn

Questions? Please contact us!

Thanks!

Cathy HarrisVP Web and Mobile Technologiescatherine.harris@unidev.com

Rob VigilSenior iOS Developerrobert.vigil@unidev.com

www.unidev.com www.thenetimpact.com