building a music collection that brings people in to your library
TRANSCRIPT
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Building a Music Collection that Brings
People to Your Library
ALA Editions WorkshopFebruary 20, 2013
Matthew MoyerAndrew Coulon
@acoulon #musicinthelib
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Music Industry In Flux
Album sales downShift to digitalTraditional channels in declineBrick and mortar outlets closingMajor labels eating one another
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Digital Killed the Radio. Period.
Shrinking playlistsStation ConsolidationLack of quality local programmingLack of quality local DJs
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Market Fragmentation
More channels, More selectionThe Long TailNiche Is the new normThe politics of piracy
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Is The Industry's Tail Long Enough?
Legacy albums rival new releasesSpecialty & reissue labels digging deep"Lost formats" return
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Massive and Passive
Consumption Styles Change• Albums ->Singles -> Streams• Renting (Cloud) vs. Owning (Albums)• Earbuds edge out stereo speakers• Music becomes background noise
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Digital Services
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Ease Of Use
Is your digital service user friendly?"This is harder than Spotify!"Usability issues might alienate patrons, new and old.
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Alexander Street
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Alexander Street
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Alexander Street
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sic Library
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Freegal
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Overdrive
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Overdrive Media Player
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Hoopla
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DRAM
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DRAM
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Everyone Jumping Everyone's Train
How much should libraries be expected to deliver, as far as digital music?
Make sure your digital vendor will serve you well.
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"Free" Services
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Perks of Being Physical
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Any questions so far?
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Marketing Your Collection
Wake the town and tell the people!
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80/20 Rule - Pareto Principle
"The Pareto principle... states that, for many events, roughly 80% of the effects
come from 20% of the causes." --Wikipedia
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Outreach
Make friends, Make fansConvert tastemakersReach out to local musicians and creative community for donations, performance, support, etc.
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Live Music In The Library
Performance spaceBattle of the BandsRecording and rehearsal spaceWith local music all in one place, more artists networking inside library
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Photo Slide Of Live Happenin's
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Photo Slide 2 of Live Happenin's
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Librarian As.....
InvestigatorAmateur MusicologistCreative Instigator
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Music Advisory
Personalized PlaylistsUse the opportunity to turn patrons on to something newDevelop subject expertise and knowledge of the collection
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Readers Advisory Form
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Music Clubs
Listening PartyLibrary patrons gather to hear and discuss
music around a themeGuest presentersLike a book club.... but better!
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PartnershipsMusiciansLabelsLocal bloggers, writersMusic-savvy professorsShow promoters Public Radio Stations
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INSERT SHOT OF RADIO PAGE
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Community Collaboration
Help others in your community promote their music and events
Let others help you promote your music and events
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Think Local, Buy Local
Circulate local musicCommunity CollaborationMarket AlternativesEconomic DevelopmentBuild a sceneDestination
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Local Music Collection
Local engagement with collection.New and exciting content.Affordable investment.
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Library as Cultural Hub
Cultural bazaar within the communityLibrary can serve information consumers......And information creators!Help local musicians distribute their work
throughout the city
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A Tale of Two Models
Industry Model:• Industry centered• High overhead• Radio, TV,
Streaming• Can it still make
money?• Libraries are
primarily a customer
Emerging Model:• Musician centered• Very lean• Direct to listener• Bands and labels
can be sustainable• Libraries can get
involved and help!
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Vibrant Music Collection
Quality contentDigital content chosen carefullyBuilt up by subject expertiseEngages and partners with local music sceneProgramming, outreach
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So Much Music, So Little... Money
Represent as much musical variety as possible in your collections
Quality over quantity"I didn't expect the library to have THIS!"
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Music, Sweet Music
Rock and RollPunkHip HopCountryJazzMetal
Electronic / DanceExperimental BluesFolk / AmericanaR&B / SoulAlternative
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The Fourth Estate
Big TakeoverThe WireWax PoeticsGhettoblasterZero ToleranceRazorcakeUgly ThingsMOJO
PitchforkReverb NationYouTubeStereogumAllmusicInvisible OrangesImpose
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LABELS TO LOOK FOR
Rhino WarpMinimal Wave DaptpneMerge Sublime FrequenciesLight In The Attic Southern LordJoyful Noise Lex RecordsPolyvinylNumero GroupDark EntriesHell's Headbangers
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Thank You!
Matthew MoyerAndrew Coulon @acoulon
Audience Share / Q+A