building a music collection that brings people in to your library

50
Building a Music Collection that Brings People to Your Library ALA Editions Workshop February 20, 2013 Matthew Moyer Andrew Coulon @acoulon #musicinthelib

Upload: alatechsource

Post on 09-May-2015

329 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Building a Music Collection that Brings People in to Your Library

Building a Music Collection that Brings

People to Your Library

ALA Editions WorkshopFebruary 20, 2013

Matthew MoyerAndrew Coulon

@acoulon #musicinthelib

Page 2: Building a Music Collection that Brings People in to Your Library
Page 3: Building a Music Collection that Brings People in to Your Library

Music Industry In Flux

Album sales downShift to digitalTraditional channels in declineBrick and mortar outlets closingMajor labels eating one another

Page 4: Building a Music Collection that Brings People in to Your Library

Digital Killed the Radio. Period.

Shrinking playlistsStation ConsolidationLack of quality local programmingLack of quality local DJs

Page 5: Building a Music Collection that Brings People in to Your Library

Market Fragmentation

More channels, More selectionThe Long TailNiche Is the new normThe politics of piracy

Page 6: Building a Music Collection that Brings People in to Your Library

Is The Industry's Tail Long Enough?

Legacy albums rival new releasesSpecialty & reissue labels digging deep"Lost formats" return

Page 7: Building a Music Collection that Brings People in to Your Library

Massive and Passive

Consumption Styles Change• Albums ->Singles -> Streams• Renting (Cloud) vs. Owning (Albums)• Earbuds edge out stereo speakers• Music becomes background noise

Page 8: Building a Music Collection that Brings People in to Your Library

Digital Services

Page 9: Building a Music Collection that Brings People in to Your Library

Ease Of Use

Is your digital service user friendly?"This is harder than Spotify!"Usability issues might alienate patrons, new and old.

Page 10: Building a Music Collection that Brings People in to Your Library

Alexander Street

Page 11: Building a Music Collection that Brings People in to Your Library

Alexander Street

Page 12: Building a Music Collection that Brings People in to Your Library

Alexander Street

Page 13: Building a Music Collection that Brings People in to Your Library

sic Library

Page 14: Building a Music Collection that Brings People in to Your Library
Page 15: Building a Music Collection that Brings People in to Your Library

Freegal

Page 16: Building a Music Collection that Brings People in to Your Library

Overdrive

Page 17: Building a Music Collection that Brings People in to Your Library

Overdrive Media Player

Page 18: Building a Music Collection that Brings People in to Your Library

Hoopla

Page 19: Building a Music Collection that Brings People in to Your Library
Page 20: Building a Music Collection that Brings People in to Your Library

DRAM

Page 21: Building a Music Collection that Brings People in to Your Library

DRAM

Page 22: Building a Music Collection that Brings People in to Your Library

Everyone Jumping Everyone's Train

How much should libraries be expected to deliver, as far as digital music?

Make sure your digital vendor will serve you well.

Page 23: Building a Music Collection that Brings People in to Your Library

"Free" Services

Page 24: Building a Music Collection that Brings People in to Your Library

Perks of Being Physical

Page 25: Building a Music Collection that Brings People in to Your Library

Any questions so far?

Page 26: Building a Music Collection that Brings People in to Your Library

Marketing Your Collection

Wake the town and tell the people!

Page 27: Building a Music Collection that Brings People in to Your Library

80/20 Rule - Pareto Principle

"The Pareto principle... states that, for many events, roughly 80% of the effects

come from 20% of the causes." --Wikipedia

Page 28: Building a Music Collection that Brings People in to Your Library

Outreach

Make friends, Make fansConvert tastemakersReach out to local musicians and creative community for donations, performance, support, etc.

Page 29: Building a Music Collection that Brings People in to Your Library

Live Music In The Library

Performance spaceBattle of the BandsRecording and rehearsal spaceWith local music all in one place, more artists networking inside library

Page 30: Building a Music Collection that Brings People in to Your Library

Photo Slide Of Live Happenin's

Page 31: Building a Music Collection that Brings People in to Your Library

Photo Slide 2 of Live Happenin's

Page 32: Building a Music Collection that Brings People in to Your Library

Librarian As.....

InvestigatorAmateur MusicologistCreative Instigator

Page 33: Building a Music Collection that Brings People in to Your Library

Music Advisory

Personalized PlaylistsUse the opportunity to turn patrons on to something newDevelop subject expertise and knowledge of the collection

Page 34: Building a Music Collection that Brings People in to Your Library

Readers Advisory Form

Page 35: Building a Music Collection that Brings People in to Your Library
Page 36: Building a Music Collection that Brings People in to Your Library
Page 37: Building a Music Collection that Brings People in to Your Library

Music Clubs

Listening PartyLibrary patrons gather to hear and discuss

music around a themeGuest presentersLike a book club.... but better!

Page 38: Building a Music Collection that Brings People in to Your Library

PartnershipsMusiciansLabelsLocal bloggers, writersMusic-savvy professorsShow promoters Public Radio Stations

Page 39: Building a Music Collection that Brings People in to Your Library

INSERT SHOT OF RADIO PAGE

Page 40: Building a Music Collection that Brings People in to Your Library

Community Collaboration

Help others in your community promote their music and events

Let others help you promote your music and events

Page 41: Building a Music Collection that Brings People in to Your Library

Think Local, Buy Local

Circulate local musicCommunity CollaborationMarket AlternativesEconomic DevelopmentBuild a sceneDestination

Page 42: Building a Music Collection that Brings People in to Your Library

Local Music Collection

Local engagement with collection.New and exciting content.Affordable investment.

Page 43: Building a Music Collection that Brings People in to Your Library

Library as Cultural Hub

Cultural bazaar within the communityLibrary can serve information consumers......And information creators!Help local musicians distribute their work

throughout the city

Page 44: Building a Music Collection that Brings People in to Your Library

A Tale of Two Models

Industry Model:• Industry centered• High overhead• Radio, TV,

Streaming• Can it still make

money?• Libraries are

primarily a customer

Emerging Model:• Musician centered• Very lean• Direct to listener• Bands and labels

can be sustainable• Libraries can get

involved and help!

Page 45: Building a Music Collection that Brings People in to Your Library

Vibrant Music Collection

Quality contentDigital content chosen carefullyBuilt up by subject expertiseEngages and partners with local music sceneProgramming, outreach

Page 46: Building a Music Collection that Brings People in to Your Library

So Much Music, So Little... Money

Represent as much musical variety as possible in your collections

Quality over quantity"I didn't expect the library to have THIS!"

Page 47: Building a Music Collection that Brings People in to Your Library

Music, Sweet Music

Rock and RollPunkHip HopCountryJazzMetal

Electronic / DanceExperimental BluesFolk / AmericanaR&B / SoulAlternative

Page 48: Building a Music Collection that Brings People in to Your Library

The Fourth Estate

Big TakeoverThe WireWax PoeticsGhettoblasterZero ToleranceRazorcakeUgly ThingsMOJO

PitchforkReverb NationYouTubeStereogumAllmusicInvisible OrangesImpose

Page 49: Building a Music Collection that Brings People in to Your Library

LABELS TO LOOK FOR

Rhino WarpMinimal Wave DaptpneMerge Sublime FrequenciesLight In The Attic Southern LordJoyful Noise Lex RecordsPolyvinylNumero GroupDark EntriesHell's Headbangers

Page 50: Building a Music Collection that Brings People in to Your Library

Thank You!

Matthew MoyerAndrew Coulon @acoulon

Audience Share / Q+A