building a new doctors’ health program in south australia dr r sexton, medical director dr r...
TRANSCRIPT
Building a new doctors’ health program in South Australia
Dr R Sexton , Medical DirectorDr R Hetzel,Chair
Doctors Health SAHOHP Conference Auckland, Nov 2011
Home
from Adelaide……..
….to Outback
and home…
Flock management
Self- everything…
The Impairment Progression
well
unwell
impaired
The structure
A marketing approach
• The Value Proposition
• Primary research
• Secondary research
• Needs analysis
• The 7 Ps
Value proposition
Healthy doctors are good for society
and
doctors will be healthier if they have their own doctor!
Primary researchREGISTERED DOCTORS IN SA 7000
NO GP 40%
DEDICATED DR. HEALTH CLINIC 48-72 %
CHECK-UPS POSITIVE
BARRIERS MULTIPLE
SELF-Rx POPULAR
WEBSITE POPULAR
Secondary researchDR-DR CONSULT NOT PATIENT-CENTRED
MEDICAL CULTURE DETERS SELF-REPORTING
MANDATORY REPORTING FEAR OF DE-REGISTRATION
SELF-RX ACUTE AND CHRONIC ILLNESS
RECOGNITION OF ILLNESS POOR
OH&S RISKS DRUGS IN WORKPLACE
HEALTH CARE AS A PATIENT POORER OUTCOMES
Needs analysisUNIVERSAL SPECIFIC
•CHECK-UPS•GP s
DIT• AH ACCESS• STRESS ADVICE
•PRIVACY•WAYS TO ASSIST UNWELL COLLEAGUES
FEMALE• EMBARRASSMENT
•CONFIDENTIAL SERVICE•CHOICE OF WAYS TO SEEK HELP
•< 40• AH CLINIC
•PATIENT-CENTRED CONSULTS•EMPATHY
RURAL• ACCESS TO CHECK-UPS•PHONE ADVICE
The 7 Ps
The 7 Ps
• Product• Price• Place • Promotion• People• Premises• Processes
Start with the patient in mind…
Offer a choice of pathways….
..to connect to a GP and formal care networks
..who are trained in doctors’ health…
Actively target and recall..
..and promote service to profession.
The 7 Ps
• Product• Price• Place • Promotion• People• Premises• Processes
The right People..
Premises
Processes ( ‘P’ no 7)
• IT
• Appointments
• Billing
• Accreditation
Risk
Pathways and Partnerships ( ‘P’ no 8 and 9!!)
PATHWAYS towards formal heath care = Simple and clear
PARTNERSHIPS= key rural and urban stakeholders
Doctors Health SA
Corporate approach….flock management
In conclusion….