Building A Scalable Foundation

Engaging A Targeted Audience

Content Resources and Co-Creation

Automation

Amplifying Your Message

A Shortcut To Authority

Measuring Your Results

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NIMBLE LEAN SCALEABLE

What Is A Growth Hacking Social and Content Strategy?

Building A Scalable Foundation

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Great News!

An Agile, Sustainable Foundation

The True Cost of Social Media

The Increasing Cost of Pay to Play

2013

2014

2015

Build your audience and brand organically

Build your audience and brand with a ‘boost’

Pay to Play

COMPANYBLOG

events

local

webinars

retargeting

landingpage

lead forms

paid media

downloadableassets

stakeholders

Don’t build your house on rented land.

Engaging A Targeted Audience

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Know Your Audience – Not Their Characteristics

“Own the relationship with your audience”

“Own the relationship with your audience”

Create a Blog

“Own the relationship with your audience”

Blog/Social HubStrategy The Content Marketing Team

Seven Questions to Know About Your Audience

What are their common questions?

2 What keeps them up at night?

3 How can you solve their problem?

4

What do you want them to do?5

How can you best connect?6

How might they resist? What are their most common objections?7

How can you build trust with them

1

Content Resources and Co-Creation

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Content Co-Creation and Development

14 Your footnote

Content Co-Creation and Development

15

Record

Logos & Design

Transcribe

Everything Else

Your footnoteAlternative Resources

Managing Content

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PILLAR CONTENT

eBOOK

BLOGPOST 1

BLOGPOST 2

BLOGPOST 3

BLOGPOST 4

BLOGPOST 5

BLOGPOST 6

BLOGPOST 7

BLOGPOST 8

8 HEADLINES

BLOGPOST 1

BLOGPOST 2

BLOGPOST 3

BLOGPOST 4

BLOGPOST 5

BLOGPOST 6

BLOGPOST 7

BLOGPOST 8

BLOGPOST 1

BLOGPOST 2

BLOGPOST 3

BLOGPOST 4

BLOGPOST 5

BLOGPOST 6

BLOGPOST 7

BLOGPOST 8

8 HEADLINES 8 HEADLINES

150 TWEETS 150 TWEETS 150 TWEETS

1 Premium piece of pillar content promoted per quarter.

3 Monthly top-of-funnel premium content assets. 8 Chapters in each.

Jan Feb Mar

Q1

8 8 blog posts tied directly to eight chapters of the guide. 2x per week.

8 8 headlines corresponding to blog posts & chapters

Quarterly Content Marketing Campaign

3 5 Tweets x 30 days

Co-Schedule provides the structure to schedule

• Drag And Drop Editorial Calendar• Automated Social Publishing• Team Communication• Analytics• All-In-One Publishing Solution to Blog and Social Platforms• No More WordPress Hacking• Free Headline Analyzer

Automation

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…. And did I mention that

it’s FREE

• Content Stats• Visitor Tracking• CRM Database• Any Lead Form• Campaign Monitor• Email Client Integration

Amplification

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42%

185 1,000,000>

employees

Facebook fans

20,000 Reach20,635 Reach

Employees and Brand Advocates Are Incredibly Powerful

Employees/Advocates

x338 Facebook friends - Pew Research

x35% of friends/network see their post

*Business Insider

x 2.0% of abrands fans see their

organic post *Ogilvy

http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/http://www.businessinsider.com/35-percent-of-friends-see-your-facebook-posts-2013-8http://www.fastcompany.com/3044299/hit-the-ground-running/how-facebook-is-failing-local-businesses

1 Million Fans/Followers - On Facebook

Measuring Your Results

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Thank You