building a social agency
DESCRIPTION
TRANSCRIPT
The presentation will begin shortly…
#socialagency
Who are these people talking to me?
Eric Boggs@ericboggs
argylesocial.com
#socialagency
Details• Jim will lead Q/A at the end of the call.• Tag your tweets/questions with #socialagency.• We’re recording this shin dig.• We’ll send an email follow up to everyone.
• Argyle is @argylesocial.• Jim is @jtobin.• Eric is @ericboggs.
#socialagency
30-Second Ignite Commercial
#socialagency
30-Second Argyle CommercialThe Social Marketing Practices of
the Internet Retailer 500
Feb 23 – details via email soon
The Ignite Story
#socialagency
Jim has been doing this a while…
#socialagency
Evolution of the Firm, Market, & Clients
http://store.glennz.com/
#socialagency
Evolution of the Firm, Market, & Clients
Key Takeaways:• Find your niche and exploit it.• Focus, focus, focus.• Have the discipline to say “no”.
Building a Social Agency
#socialagency
Pitching Your Services
http://store.glennz.com/
#socialagency
Pitching Your Services
Key Takeaways:• Win with ideas first, then, win with
experience.• Share your expertise freely, • Walk the walk – win with your social
content.
#socialagency
Delivering Value to the Client
http://store.glennz.com/
#socialagency
Delivering Value to the ClientKey Takeaways:• Plan strategically from the start.• The Ignite Method –
http://ar.gy/ignitemethod
#socialagency
Saying No
http://store.glennz.com/
#socialagency
Saying No
Key Takeaways:• Choose your specialty and stick with
it.• Know thy self…then know the client.• Dumb money won’t build a long-term
value.
#socialagency
Working With the Client
http://store.glennz.com/
#socialagency
Working With the Client
Key Takeaways:• Clearly define the relationship– The Client sets the business objectives. – Your agency delivers.
• Create workflows & feedback loops. Use them.
• Make friends with the PR team.
#socialagency
Scaling Your Operation
http://store.glennz.com/
#socialagency
Scaling Your Operation
Key Takeaways:• Scaling is by far the hardest part.• Culture eats strategy for lunch.• Celebrate the wins.
The Social Agency Great Beyond
#socialagency
Social Moves Downstream
http://store.glennz.com/
#socialagency
Social Moves Downstream
Key Takeaways:• What do you have to say that is
interesting?• Think beyond platforms, think about
outcomes. • Done well, social is an enabler for
SMBs.
#socialagency
A Rapidly Changing Business Model
http://store.glennz.com/
#socialagency
A Rapidly Changing Business ModelKey Takeaways:• Recognize the competition.• Wins come down to road vs. narrow
focus.
#socialagency
A Growing Social Footprint
http://store.glennz.com/
#socialagency
A Growing Social Footprint
Key Takeaways:• Expect more changes…• The platform isn’t the solution.• Remember POST:– People, Objective, Strategy, Technology
#socialagency
Questions & Answers & Thanks!The Social Marketing Practices of
the Internet Retailer 500
Feb 23 – details via email soon