building a social business - understanding the intersection of culture technology and process
TRANSCRIPT
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Social Business
Building a
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215-948-2012TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
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Jeff GibbardPresident & Chief Strategist at True Voice MediaSpeaker, Blogger & Coach
@jgibbard
google.com/+JeffGibbard
linkedin.com/in/jgibbard
TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
#SMSS2014
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ResourcesSlides, Links and Tools Mentioned
truevoicemedia.com/notes
TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
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RULESInterrupt meDon’t fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother
Shout out to @marcusnelson
(she worries)
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AGENDA
I talk, you interrupt
You ask questions, I give answers
(Q & A)
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True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012Let’s Dive In
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
DefiningSocial Business
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Connected
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Open
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Transparent
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Fast
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Flat
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Collaborative
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Responsive
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
“How Does Social Fit In Your Job?”
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
A Social Business...
leverages social communications, technologies and processes to become more open, transparent, collaborative, and innovative while reducing risk through governance and training.
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This won’t happen
overnight
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source: Altimeter Group
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
All Businesses WILLBecome Social
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Company (2014)
Forced Transparency
Faster Competitors
Changing Workforce
Changing Customer
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That is the sound of inevitability.”
“Do you hear that, Mr. Anderson?
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Social BusinessDesign
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
The 5-Step Process
1
2
3
Define Business Objectives
Identify Potential Solutions
Identify Challenges
4 Implement
5 Assess and Adapt
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
1Define Business Objectives
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
2Identify Potential Solutions
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
3Identify Challenges
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
4Implement
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
5Assess and Adapt
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Culture
Technology
Process
The Three Main Enabling Factors
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Culture
Technology
Process
The Three Main Enabling FactorsSlooooow & Buggy
Things fall through the cracks
“Good in theory”
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Culture
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Technology
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Process
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TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
Key Takeaways★This WILL happen, how well will you adapt?★Start with Business Objectives★Technology alone doesn’t solve the problem★Create balance between: Culture, Technology, Process★Your people are the single most important part
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Q & A
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Jeff GibbardPresident & Chief Strategist at True Voice Media
Speaker, Blogger & Coach
TRUE VOICE MEDIA // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012
THANK YOU!
Go here, to find me everywhere:www.jeffgibbard.com