building a social media strategy from scratch
DESCRIPTION
A presentation about my first six months as the director of social media at southern new hampshire university, and what I've learned in building out their social media strategy.TRANSCRIPT
Building a Social Media Strategy from Scratch
2,049 followers
1,285 followers
1,663 followers
1,542 followers
3,218 followers
782 followers
384 followers
3,334 followers
10,923 followers
Price Time
Quality
Start with a focused area
Talk to a lot of people
Look at your competitors
IMPACT
REACH
ENGAGEMENT
Video Marketing
YouTube is the second largest search engine in the world.
Live streaming is up over 600% in the last year
By 2013, video will account for 90% of consumer internet traffic
Video tours yield 35% in online sales conversion
A 7% increase in conversion rate, exceeded enrollment goals by 30%.
LEADS
o People
o Events
o News
o Photos
o Stories
o Goals
o Crazy Ideas
1. Don’t get enamored by the tools 2. Start with a focused area 3. Talk to a lot of people 4. Look at your competitors 5. Build a broad strategy before
tactics 6. Align with organizational goals 7. Build a team – don’t be a lone
ranger 8. Measure everything
[email protected] www.doteduguru.com @KarlynM www.rebelphd.com