building a strong professional presence online
DESCRIPTION
Recording of the CIOL webinar on 13 October 2009. I've compiled this, along with detailed timing information (see http://www.dillonslattery.com/professional-presence-online), simply to offer an additional reference to those who attended the original webinar. Feel free to use the tracking bar at the bottom of the slides to skip along to the section that most interests you. You can also download this to your hard-drive for viewing when you're offline (click Get File on top left of slides). **Please note that this has several limitations compared to the live event!** It is NOT a video, but a one-way audio recording that I have aligned to the slides. This means that you cannot see the shared desktop space or applications, or hear the voice of the moderator or the questions asked in the question and answer session, for example. Hope it clarifies what you heard at the live event. Thanks again to everyone for participating.TRANSCRIPT
@sarahdillon #ciol 1
Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon => #ciol
@sarahdillon #ciol 2
Develop an online presence...
... so people know you exist
@sarahdillon #ciol 3
Strategise!
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
@sarahdillon #ciol 4
Understand the lay of the land...
... by evaluating.
@sarahdillon #ciol 5
Start with the end in mind
Business goals
Objectives
Tasks/ steps
@sarahdillon #ciol 6
Start with the end in mind
Business goals
Objectives
Tasks/ steps
@sarahdillon #ciol 7
Break it down...
right down...
into SPECIFIC ACTIONS
@sarahdillon #ciol 8
Measure, measure, measure
What will success look like?
@sarahdillon #ciol 9
Recap
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
@sarahdillon #ciol 10
Top tip 1
Home base
@sarahdillon #ciol 11
Top Tip 2
Active vs Passive profiles
@sarahdillon #ciol 12
Top Tip 3
Criteria for “Friends”
@sarahdillon #ciol 13
Top Tip 4
Getting up to speed
@sarahdillon #ciol 14
Top Tip 5
Keep things easy
@sarahdillon #ciol 15
Top Tip 6
Time – or lack of it
@sarahdillon #ciol 16
Top Tip 7
Link your real and virtual lives
@sarahdillon #ciol 17
Top Tip 8
Safety
@sarahdillon #ciol 18
Questions?Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon=> #ciol
@sarahdillon #ciol 19
Questions1. Security
2. Time management
3. Privacy / using a photo
4. Visitor tracking
5. Threat from free translations
6. Organisation
7. Networking
@sarahdillon #ciol 20
Questions8. Personal versus professional profiles
9. Search-engine optimisation (SEO)
10. Managing distractions
11. Client references
12. Online etiquette
13. Participation matrix
14. Socialising versus networking
@sarahdillon #ciol 21
Thank you
Thank you to the Chartered Institute of Linguists for the opportunity to speak, and to the webinar
participants for their feedback and participation.