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Building a Sustainable Future FIRST QUARTER REVIEW May 4, 2016 Michael McCain, President and Chief Executive Officer Debbie Simpson, Chief Financial Officer

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Page 1: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Building a Sustainable Future

FIRST QUARTER REVIEWMay 4, 2016

Michael McCain, President and Chief Executive Officer

Debbie Simpson, Chief Financial Officer

Page 2: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Delivered our financial target of 10% EBITDA

Completed one of the largest transformations in the North American food industry

Creating a sustainable value-added meat company

Perseverance of over 11,500 people

Laid the foundation for profitable growth

A milestone accomplished

Q1 2016 Review 2

Page 3: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Strategic transformation complete

~$1 billion in capital invested from 2010-2015

Eliminated or reformulated over 1800 products to run on faster lines with new technologies

11 prepared meats manufacturing sites consolidated into 4

Invested in enhancing scale and technology

19 prepared meats distribution centres consolidated into 2

Divested non-core assets

Completed conversion of multiple legacy systems to SAP

Streamlined cost structure

Q1 2016 Review 3

Page 4: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Adjusted Earnings per Share

-0.24 -0.25

-0.19

-0.41

-0.24

-0.12 -0.12-0.08

0.05

0.130.16

0.250.28

Q12013

Q22013

Q32013

Q42013

Q12014

Q22014

Q32014

Q42014

Q12015

Q22015

Q32015

Q42015

Q12016

($ per share)

-28-32

-20

-56

-30

-12

-20-14

10

22

30

4854

Q12013

Q22013

Q32013

Q42013

Q12014

Q22014

Q32014

Q42014

Q12015

Q22015

Q32015

Q42015

Q12016

Adjusted Operating Earnings

($ millions)

Record first quarter earnings

Adjusted Earnings per Share up $0.23 compared to last year Adjusted Operating Earnings up $44M compared to last year

Q1 2016 Review 4

Page 5: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

-1.4% -1.3%

0.5%

-4.3%

-1.1%

0.7%0.5% 1.5%

4.7%

6.0%

7.1%

8.7%

10.2%

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016

Reached Adjusted EBITDA Margin Target

Six consecutive quarters of earnings growth

Q1 2016 Q1 2015

SALES $796.9 $780.2

ADJUSTED OPERATING EARNINGS

$53.6 $10.4

ADJUSTED EBITDA $81.5 $36.9

ADJUSTED EPS $0.28 $0.05

Q1 2016 Review 5

Page 6: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Q1 results driven by commercial and operating gains

Efficiency gains at Hamilton flagship facility contributing to margin expansion

Q1 2016 Review 6

~400 bps

~300 bps

~200 bps

~100 bps

Q2 2015 Q3 2015 Q4 2015 Q1 2016

Ramp-up Inefficiency Costs - Gap to Margin Target

Page 7: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Q1 results driven by commercial and operating gains

Strong commercial performance:

• Increased North American market expansion in sustainable meat

• Increased retail branded chicken volume

• Increased value-added fresh pork margins

• Increased prepared meats margins

o Partly offset by short-term volume decline following price increase

Q1 2016 Review 7

Page 8: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

The path forward…

Q1 2016 Review 8

Maintaining a cost culture and investing

in assets

Driving strategic, profitable growth

Page 9: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Maintaining a cost culture

Aggressive cost planning

Continued overhead and SG&A reduction

Reinvesting material portion of savings in

growth

Further investments in our supply chain

to increase productivity and

efficiency

Q1 2016 Review 9

Page 10: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Driving strategic growth

Invest in advertising and

promotion

Lead in

innovation

Growth in key categories:Sustainable meat

Healthy protein snacking

Alternative proteins

Q1 2016 Review 10

Page 11: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Revitalizing the Schneiders brand

Wieners Lunch Kits Meat Snacks Sliced MeatsFrozen/Smoked

SausagesBacon 1

LEADING MARKET SHARES

#1 #1 #2#1#1 #1

Q1 2016 Review 11

1 Maple Leaf Foods holds the #1 market share.

Page 12: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Q1 2016 Review 12

Schneiders Kevin Pillar Surprise VisitTotal views online: 2.4M

Naturals Quebec Juste du Bon TV, online and in-store campaign

Digital Always-On video contentTotal views online: 3.4M

“Hungry for Baseball” kicks off hotdog season and Blue Jays sponsorship

Maple Leaf/Hayley Wickenheiser Surprise Visit

Total views online: 1M

Prime Wing Belt at Super BowlTotal views online 2.3M

The Great Indoors promotion 5,000 in-store displays nation-wide

Kung Fu Panda hit the shelves in April

Engaging with consumers: digital and in-store campaigns

Page 13: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Launching Canadian Craft

Making Artisanal Accessible

• Natural craft meats featuring regionally inspired Canadian flavours

• Made with natural ingredients and no added preservatives

• Meat sourced from Canadian farmers

Ontario Inspired Cherry Wood Smoked Ham

Atlantic Coarse Salt Prosciutto

Okanagan Inspired Garlic and Herb Salami

Montreal Steak Spice Capicollo

Quebec Maple Ham

Montreal Style Smoked Meat Wieners

Canadian Whiskey and Apple Bacon

Products

Q1 2016 Review 13

Page 14: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Launching Prime Turkey prepared meats

MLF ADVANTAGE

INNOVATION

New portfolio of versatile, delicious turkey products

• Nutritious for breakfast, lunch and dinner • Low in fat, high in protein • Made from Canadian farm raised turkey Prime Turkey bacon

Prime Turkey wieners

Prime Turkey sausages

Products

Q1 2016 Review 14

Page 15: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Growth in sustainable meat

• Sustainable meat a primary growth platform, fueling targeted US expansion

• Leading North American market share in raised without antibiotic pork; largest in Canadian poultry

• Full line of “no antibiotics ever; no added hormones ever” fresh and prepared meats

• Supported by advanced animal care and environmental commitments and practices

Q1 2016 Review 15

Page 16: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Structural margin improvement

Q1 2016 Review 16

Q1 2016 % of sales Q1 2015 % of sales

Sales 796.9 780.2

Adjusted Cost of Goods Sold(1) 666.0 694.8

Adjusted Gross Margin 130.9 16.4% 85.4 11.0%

SG&A 77.3 9.7% 75.0 9.6%

Adjusted Operating Earnings 53.6 6.7% 10.4 1.3%

Adjusted EBITDA 81.5 10.2% 36.9 4.7%

Adjusted EPS 0.28 0.05

(1)Adjusted cost of goods sold excludes unrealized gains/losses related to the change in fair value of futures contracts and biological assets

Page 17: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

-$61

$25

Q1 2015 Q1 2016

($ millions)

Free Cash Flow

Improved cash flow

• Cash on hand of $291 million at the end of the first quarter

• Completed NCIB in January; $195 million invested to buy-back 8.65 million shares

• Increased dividend by 12.5% in the quarter

• Capital expenditures of $20 million

Q1 2016 Review 17

-$35

$45

Q1 2015 Q1 2016

Cash Flow from Operations

($ millions)

Page 18: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

• Embedding sustainability into our business to create shared value: drive commercial, social and environmental benefits

• Four pillars include Health and Nutrition; People and Communities; Animal Care; Environmental Sustainability

• Reporting to global standards – Global Reporting Initiative

• 2015 sustainability report launched today at www.mapleleafsustainability.com

Q1 2016 Review 18

Building a sustainable future

Page 19: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

• Delivered structural margin expansion and realized our near-term financial target

• Built the foundation to enable higher levels of profitable growth

• Optimizing capital allocation

• Exciting value creation opportunities ahead

Summary

Q1 2016 Review 19

Page 20: Building a Sustainable Future - Maple Leaf Foods · Building a sustainable future • Delivered structural margin expansion and realized our near-term financial target • Built the

Forward-looking and non-IFRS information

Q1 2016 Review 20

This document contains, and the Company’s oral and written public communications often contain, “forward-looking information” within the meaning of

applicable securities law. These statements are based on current expectations, estimates, forecasts, and projections about the industries in which the

Company operates, as well as beliefs and assumptions made by the Management of the Company. Such statements include, but are not limited to,

statements with respect to objectives and goals, in addition to statements with respect to beliefs, plans, objectives, expectations, anticipations,

estimates, and intentions. Words such as expect”, “anticipate”, “intend”, “may”, “will”, “plan”, “believe”, “seek”, “estimate”, and variations of such words

and similar expressions are intended to identify such forward-looking information.

These statements are not guarantees of future performance and involve assumptions and risks and uncertainties that are difficult to predict. These

assumptions have been derived from information currently available to the Company, including information obtained by the Company from third-party

sources. These assumptions may prove to be incorrect in whole or in part. In addition, actual results may differ materially from those expressed,

implied, or forecasted in such forward-looking information, which reflect the Company’s expectations only as of the date hereof.

In addition, this presentation contains the following non-IFRS measures:

Adjusted Operating Earnings: Defined as earnings before income taxes from continuing operations adjusted for items that are not considered

representative of ongoing operational activities of the business, and items where the economic impact of the transactions will be reflected in earnings

in future periods when the underlying asset is sold or transferred.

Adjusted Earnings per Share: Defined as basic earnings per share from continuing operations attributable to common shareholders, and is adjusted

for all items that are not considered representative of on-going operational activities of the business, and items where the economic impact of the

transactions will be reflected in earnings in future periods when the underlying asset is sold or transferred.

Adjusted Earnings Before Interest, Taxes, Depreciation and Amortization: Defined as earnings from continuing operations before interest and

income taxes plus depreciation and intangible asset amortization, adjusted for items that are not considered representative of ongoing operational

activities of the business, and items where the economic impact of the transactions will be reflected in earnings in future periods when the underlying

asset is sold or transferred.

Adjusted Gross Margin: Defined as sales less cost of goods sold, adjusted for items that are not considered representative of ongoing operational

activities of the business, and items where the economic impact of the transactions will be reflected in earnings in future periods when the underlying

asset is sold or transferred.

Free Cash Flow: Defined as cash flow from operations less additions to long-term assets.