BUILDING A UX CULTUREHASITH YAGGAHAVITA – Technology Manager

Will this work in Sri Lanka?

UX is all about finding what works best at a

given context !

Message to the

Market

(External Impact)

Engineering Practices

(Internal Impact)

Engineering Practices

(Internal Impact)

Message to the

Market

(External Impact)

Concept

Personas

Prototypes

Iterate

Me

asu

re

Le

arn

UNDERSTANDING TRUST

Progressive MVPs

55%45%

Probability of Winning?

Then why Color Blue in Our Flyers?

Trustworthiness !!!

34%6%

Source: http://evidencebasedmarketing.net/wp-content/uploads/2011/11/kiss-metrics-color.png

Color Psychology

POWER OF STORYTELLING

$100 phone in your pocket

Donate $100 to save 3 kidsVaccination Program in Africa

A Compelling Story Infers Trust and Commitment

TRUST UNDERSTANDING

UI IS MISUNDERSTOODUX

Power of Metaphors

Metaphors to express a feeling

http://www.colombouxconference.com/

Metaphors for Complex Concepts

Metaphors for Non-technical Users

iOS 6

Metaphors Forever?

TRUST UNDERSTANDING

Message to the

Market

Find what works in your context

Your UX offering itself is a product

Colors may psychologically impact

Have a compelling story

Use metaphors thoughtfully

Marketing Material

(External Impact)

Engineering Practices

(Internal Impact)

GETTING OUT OF THE BUILDING?

Use Tools and Technologies to Help

An Effective Icebreaker

Push Your Boundaries

Push Your Boundaries

ENGAGE YOUR TEAM

Gamification for Engagement

Gamification for a Better Aim..

Leaderboards for Gamification

Engineering Practices

(Internal Impact)

Use Tools to get out of the building

Look for an ice breaker

Have courage to push boundaries

Gamify the learning process

Pretend as Experts