‘building a world-class internal communications function’, presented by fiona gibson from hsbc
DESCRIPTION
HSBC Workshop at CIPR Inside Internal Communication Conference 2013 #futureICTRANSCRIPT
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Building a world-class employee communications function
September 2013
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About HSBC
80 countries and territories
6,600 offices
55 million customers
270,000 employees
Over 100 languages and dialects spoken
2011: New strategy, new structure
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The communications challenge…the way we were
Growth through acquisition Multiple cultures, processes, products and channels Inconsistency of communications approach and capability Inconsistent recruitment practices; job descriptions, salary, grade etc Communications practitioners embedded in the business No visibility of who doing communications and where No global communications strategy No seat at the top table
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The solution
Audit of communications practitioners Global communications strategy aligned to the business Competency framework Learning needs analysis Development of three stage programme, plus supplementary learning Review and measurement Accreditation
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The framework
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The framework
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The outcome
Reached 254 people from over 25 countries 100% of all delegates have developed personal learning plans Surpassed target of 8 out of 10 feedback score for modules 1 and 2 –
average scores were 8.6 and 8.8 respectively Surpassed target of 3 out of 4 feedback score for Module 3 – average
score was 3.74 Met target feedback score of 8 out of 10 for Learning Labs Practitioner skills levels increased in the six months from enrolment
– From 61% capability in all skills to 71%
Expert skills levels increased in the six months from enrolment – From 64% capability in all skills to 74%
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Where next?
Becoming a more integrated communications function - external comms
Addressing current business needs - becoming business experts, not just subject matter experts
Continual improvement using our in-house capabilities
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Any questions?
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