building an insights driven social media organization
DESCRIPTION
My presentation at Social Fresh East 2013 on how to build an insights driven social media organization.TRANSCRIPT
Building An Insights Driven Social Media Organization
#SocialFresh@adamkmiec#insightsmatter
Good Morning
1,862,421
*Disclaimer
$4.00 $8.00 $30.00
Social Media @ ScaleIs Hard
Insights Come From Signals
Insights Inform Decisions
It’s What You Do With Those Signals That Matters
We AreData Rich & Insight Poor
The Strength Of Signals Has Changed
BaconCategory
TheirShare
A Change We Needed
BaconCategory
TheirShare
Strategy
CommunityManagement
Insights
Content
The Plan Your Signals
The Machines KPIs
Where Are They Finding It?
Do They Like The Packaging?
Do They Like The Product?
How Are They Using It?
Daily Action Points
Weekly Insight Reviews
Monthly KPI Analysis
This Is Iterative
Set Yourself Up For Success
• Insights > Opinions
• Know What You’ll Do With The Insights
• Garbage In = Garbage Out
• Re-Think How You Value Signals
• Trust The Data...Let It Lead Your Gut
• People > Software
• The Answers Aren’t In A Book
