building an online shop
DESCRIPTION
Presentation for SuperMonday 1st September 09.How and why Baltic centre for contemporary art built a successful online shop from scratch.TRANSCRIPT
who am I ? ...
i work here ...
i led on this project...
What did the project involve?
taking one of these...
one of these...
adding one of these...
and a bit of this...
some on this...
to make this...
Why did we decide to buildour online shop from scratch?
We didn’t have much of this...
or this...
we started by looking ata few of these …
Hosted solutions
then few of these …
Packaged products
but they all felt a bit like this…
so eventually we decidedthe only option was this...
Build it ourselvesfrom scratch
So how did we do it?
we started with this…
Blank page
drew a few of these….
made some of these….
until we had something like this….
then finally our developerstarted this….
and a bit of this….
While we started on this….
and this ….
we drank a heck of a lot of this….
There was a bit of this….
before we started this….
then finally we were ready for this….
Did we have any problems?
of course we did!
initially with these ….
we also had our shareof these ….
and but mainly with these ….
Would we do anything differently?
allow more of this ….
Put aside in more of this...
use less of these ….
Cut outs
So, has it been a success?
we think so….
we got it ….
on time….
we made all of these …
we sold a lot of these ….
great products
we covered these …
in the first 6 months….
and made a bit of this ….
which funded lots of this ….
what was the most important factor in project success?
well it’s mainly down to this ….
Teamwork
Would I do it again….?
are you insane!!!
… actually yes, but maybenot in quite the same way….
Would you advise othersto give it a go….?
Hell no ….
So what’s next?
listening to customer feedback and build visitor relationships….
customer feedback
recommendations
complaints
monitor behaviour ….
develop new markets….
and new e-marketing….
if you do want to know moreyou can find me on these ….
