building & analyzing your content grid inside kapost
DESCRIPTION
In February's #WedWebinar, Kapost discussed how to build and analyze your content grid inside Kapost. We reviewed the definition of a content grid, the impact your grid has on your overall content marketing strategy, how to pick content for each of your personas and buying stages, and lastly, how to review the performance of your content in Kapost Analytics as it relates to your personas and buying stage grid. The full recording is available here: http://kapost.com/wedwebinar-building-analyzing-your-content-grid/TRANSCRIPT
Wednesday Webinar: Building & Analyzing your
Content Grid t: @Kapost
Join the conversation #WedWebinar
Please type any questions in the chat during the webinar
Agenda
1. What is a Content Grid? 2. Will mapping out personas and buying
stages really impact my content marketing strategy?
3. How do I know the best content for my personas and buying stages?
4. Can I see how my Content Grid is performing in Kapost Analytics?
5. Q + A
#WedWebinar
What is a Content Grid?
#WedWebinar
The Buying Stages
#WedWebinar
• 70%-‐80% Buyers make their buying decisions before engaging with the sales team
• How do I de>ine? TOFU, MOFU, BOFU
The Personas
#WedWebinar
Get Intimate-‐ Create a Pro>ile • What is their responsibility at the company? • What keeps them up at night? • What do they need help understanding? • What will make them do their job better?
#WedWebinar
• Persona-Buying Stages grid IS your content marketing strategy
• Helps streamline your content creation
• Holds Team accountable • Identifies gaps
“Having a deeper understanding of who your buyers are and acquiring deep insight into their goals and challenges leads to effective content
creation” Sales Benchmark Index
How do I know the best content for my Personas-Buying Stage Grid?
#WedWebinar
4-‐10x response rate Hubspot
#WedWebinar
Can I see how my Personas-Buying Stage grid is performing in Kapost?
Q + A
#WedWebinar