building and maintaining your personal brand
DESCRIPTION
Your personal brand is your professional identity. It's up to you to create and cultivate it. Today's social media offer new opportunities and a new urgency for personal branding. Learn how your colleagues have built their personal brands, and discover how you can build an effective brand for yourself.TRANSCRIPT
It’s Your Brand
• Define yourself as an individual.• What do you want to be famous for? • Everything is part of the brand message.
What Your Colleagues Say
What do you find essential to building and maintaining a personal brand?
Discovering what’s unique about myselfBeing myself – sharing personal interestsExperience and exposure Focus and courtesyEnthusiasm and a well-defined niche
Social Media
Blogging: At least one blog post per week
Twitter: Listen, then join in
• Make a name for yourself• Contribute to conversations about the
profession• "Good content…on a regular basis”
Social Media
• Accelerate the spread of your brand• Make your brand more malleable• Are about doing, not about talking
Become the personyou want to be known as
Make Choices You’re Comfortable with
• Mixing in personal information• Attending and speaking at conferences• Professional organizations (like STC)• Dress and appearance• Diction and language
Discussion
• Describe examples in which personal brands were enhanced or damaged
• What about mixing your personal life (interests, opinions) with your brand image?
• As a professional, which social media will you use more? Less? Why?
Your Questions