building brand & industry communities on web

[email protected], CEO & Founder, search for AjiNIMC or "Aji Issac" on web

Community Building

This is a quick PPT, that I made for Infocom speech,made it reallyquick , hereis the pic whenI was makingthe PPT.


Community building needs passionWe build some of the best financially communities in last 8 years and it pays really well.

My action on stage was justified

Community

• People interact with people• With a theme, theme community• Within a brand, brand community• Related brand, products, information

(Company to people, people to company, people to people)



Brand Community & Industry community

• What it is?• Why it is important and not an option?• Role of Social Media• Beyond Social Media sites but with social

media sites (FB & Twitter)


How consumers communicate

• Emails (limited to 2, not public, difficult to spread)• Chats (limited to 2, not public, difficult to spread)• Group emails & Chats (Limited to few, not public,

difficult to spread)• Blogs and Forums (One person’s house, public,

difficult to spread)• Social Media (WORLD OF MOUTH) – Beyond text,

images, videos, mobiles, crazy stuff it is


Power of a consumer!


Consumer complain options


Consumer power … non stoppable


Whom do consumers trust? Is it you?


Where do people find people whom they know?

• Social Media – FB & Twitter mainly

• Most non disturbing way of communicating & asking queries

• People do spend time online (FB, YouTube, Twitter etc)


What is brand?

• People should know Techshu• People should know Techshu as a Loveable*

company• People should know Techshu as a Loveable*

company that does great Digital Marketing work.“They should be able to recall it when they are

taking the decision” That’s it, we are brand for that person. Local brand, regional, country, global brand and keep increasing.


Brand community

• Attachment to the product, company, people & related things. What do they do within?– Good & Bad feedbacks(within house discussions),

solve & delete – Part of innovation, beta testing, feature testing etc– Great suggestions can come your way (They get

public rewards when they recommend)


Industry community

• No promotion of your brand … • It is not new, people arranged industry events

and it is a common advice to be the industry center.

• Help people, help people help people, arrange information .. (Web is also about information + services)


3 type of people

• Connectors• Mavens• Salesmen

“Involve them accordingly – Just not the subject, just not the fun, just not the sales, a mix”


Your visitors online (offline)

• Person comes to a website, what do they do?– Buy – Get referred– Exit

• Other options:– Engage Feedback

• Hmmm …. Community – I don’t want to register – Simple, I just like you (Remarketing)– Engaging thereafter happily


One big rule

Flies attract flies not honey


*

It may just start with one


* * *

More people join


Why it is no more an option

• Relationship is important• This helps you keep it – and make it better

every single day• Start small


Just a page is not community

• Empowerment• Knowing them as a part of the team• Recognition

“Things we did” …. Can’t just keep your business same.


Social Media is good

• Easy• People are ready there• They just join it as a platform• They don’t want to come to you everyday, you

need to reach them.• They don’t search news, the news comes to them.• They don’t like selling all the time, they like you,

they want to get involved …. More than business.


Social Media is not enough

• What happens if Facebook bans you? Have you read the rules

• What if you want to do something more.• It is just one platform, there are more work

than just like and comment, info, knowledge with communication.


What are the options

• Blogs• Forums• Group Chats• Crowdsourcing

Secret to WEB• Communication, Search AND• Recommendation (Who owns it … Amazon, Ebay,

Google local OR YOU?)


It is not either but both

• You can’t survive alone, you need to be social , it’s no more an option.

• Use it properly• The knowledge, content, video, pictures is

your property, use it for more …


Summary – Q&A

• Understand brand• Understand community• Brand community

building brand & industry communities on web

Business

social media

ajitechshu

ceo amp

aji issac

techshu

brand

dont

people