building bridges - suny · 2020-01-27 · building bridges: setting a foundational framework for...
TRANSCRIPT
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BUILDING BRIDGES:SETTING A FOUNDATIONAL
FRAMEWORK FOR UNIVERSITY-INDUSTRY PARTNERSHIPS
AND EXPERIENTIAL LEARNING
Cherise Bernard, PhDAcademic Relations + Talent Acquisition, Spotify
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On February 6, 1928, two very important questions were asked.
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The Bayh-Dole Act of 1980
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Part 1:BUILDING BRIDGES
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SETTING THE FRAMEWORK: 6 practical and strategic ways to strengthen your university + industry partnerships.
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Leverage diverse human resources at your university and build a strong stakeholder team.
1.
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Universities have brands too. Know yours.
2.
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Develop an impactful, consistent and concise Comms plan.
3.
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Caltech and Boeing Partnership
Internal Comms
External Comms
https://www.smithsonianmag.com/innovation
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What does your Comms plan look like?
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Maximize every opportunity to connect with your industry partners.
4.
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Increase value of partnerships by implementing streamlinednegotiations and contractual processes.
5.
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Create more opportunities for long-term industry partnerships.
6.
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UNIVERSITY NEEDS
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INDUSTRY NEEDS
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A LOOK AT EXPERIENTIAL LEARNING: How can we maximize the student and trainee experience in preparation for a competitive global workforce?
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60%National Association of Colleges and Employers (NACE)
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WHAT ARE YOUR CURRENT PROCESSES TOWARDS EXPERIENTIAL LEARNING?
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A BIG IDEA:Connect university-industry partnerships with creative opportunities for strategic Experiential Learning.
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Examine the strengths and strategic goals of your university
Identify companies that may align with your university strengths
Build a foundational relationship, create pilot events, introduce mutual stakeholders (1 yr)
Set a longer-term path agreement (3-5yr minimum), outlining mutual goals and results, with a set sponsorship amount term
Here’s the cool part!
Within the long-term agreement, include a recruitment clause!
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NOTABLE CASE STUDIES.
Facebook’s Hardware Development division in December 2016 announced a new partnership with Harvard, Princeton and 15 other universitiesintended to allow swifter collaboration on technology research projects.
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NOTABLE CASE STUDIES.
Ohio State University announced a partnership with Apple that will see the two establish a Digital Flagship University. The initiative will focus on education innovation for students and economic development opportunities for the community, featuring an iOS design laboratory.
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Questions?