building capability 2013 - building a targeted talent acquisition campaign
DESCRIPTION
Jobsite's Mervyn Dinnen's presentation from our May 2013 Building Capability Conference. 'Gaining competitive advantage through a targeted talent acquisition campaign'TRANSCRIPT
![Page 1: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/1.jpg)
our job is searching for your job
Gaining Competitive Advantage Through a Targeted Talent Acquisition Campaign
![Page 2: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/2.jpg)
our job is searching for your job
Mervyn DinnenJobsite Content & Community Manager
@MervynDinnen
@JobsiteUK
![Page 3: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/3.jpg)
our job is searching for your job
Why You May Need More than Basic Advertising
![Page 4: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/4.jpg)
Something new?
• Need to create awareness for a new / different division within an already recognised business.
• Want to position the business above competition for attracting top talent.
• Want candidates to engage with the brand earlier in the recruitment process to secure placements.
![Page 5: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/5.jpg)
Or maybe a different route to market…
• Traditionally relied on recruitment agencies so the brand has been hidden in the hiring process.
• A need to reduce cost per hire and increase staff retention.
![Page 6: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/6.jpg)
our job is searching for your job
What are the Best Ways to Help Boost Brand?
![Page 7: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/7.jpg)
How to get in touch with relevant people…
• Target only candidates with the skillset you require with behavioural targeted banners.
• Attract top talent from your area with geographically targeted email campaigns.
• Position yourself above your competition with sponsored “Jobs by Email” alerts.
• Streamline the recruitment process by driving all traffic to your own company careers page.
![Page 8: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/8.jpg)
Featured recruiter…
![Page 9: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/9.jpg)
…Directory of Recruiters…
![Page 10: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/10.jpg)
…Corporate Brochure…
![Page 11: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/11.jpg)
…Leading to all that recruiter’s vacancies…
![Page 12: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/12.jpg)
Sponsor a Skillword…
![Page 13: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/13.jpg)
…and create a Skillword Banner…
![Page 14: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/14.jpg)
…leading to a Branded Advert
![Page 15: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/15.jpg)
…or if preferable, a Bespoke Advert
![Page 16: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/16.jpg)
our job is searching for your job
Case Study 1 – Honda Research & Development
![Page 17: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/17.jpg)
The Need…
• Enhance awareness of the R&D Division within Honda• Increase Honda’s exposure to relevant candidates within
the R&D field• Emphasise that Honda R&D is separate from Honda
Manufacturing to aid candidate capture• Enable Honda R&D to double their annual recruitment of
executives from 10 to 20• Help them to save money as traditionally they have
relied on recruitment agencies
![Page 18: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/18.jpg)
The Solution…3 Month Talent Acquisition Package
To increase exposure to the right candidates and to offer a proactive service to discover the best talent that uses Jobsite, relevant to the roles that Honda R&D have to fill…
• Unlimited Vacancy Postings• CV Search & CV Watchdog• 3 x Bespoke Targeted E-mail (each sent to up to 10,000
candidates)• Run of Site Banner/Skyscraper• I x Homepage Button (live for 3 months)
![Page 19: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/19.jpg)
3 Month Brand Awareness Campaign
• Corporate Brochure• Company Profile Page• Homepage Button in “Currently Recruiting”• Candidate Homepage Button in “Currently Recruiting”• Page Google Optimised• Brand highlighted in “Featured Jobs” on search results
page• Brand highlighted in search results page• Vacancies Google Optimised
![Page 20: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/20.jpg)
Targeted e-mail to up to 10,000 Project Engineers within the Automotive Industry
![Page 21: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/21.jpg)
Banner for candidates within the Automotive sector
![Page 22: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/22.jpg)
Corporate Brochure…
![Page 23: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/23.jpg)
Branded Advert…
![Page 24: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/24.jpg)
Bespoke Advert…
![Page 25: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/25.jpg)
After 3 months…
• Two experienced hires saving agency fees of £19,000
• 5 qualified candidates being progressed for other roles
![Page 26: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/26.jpg)
our job is searching for your job
Case Study 2 - UCAS
![Page 27: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/27.jpg)
The Need…
• Increase traffic to new careers site
• Previously relied on recruitment agencies and not focused on direct recruiting strategies
• Reduce cost per hire
![Page 28: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/28.jpg)
Corporate Brochure…
![Page 29: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/29.jpg)
Sponsored Banner…
![Page 30: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/30.jpg)
After 3 months…
• Average cost per hire reduced from £9,000 to £689
• Increase in traffic to careers site
![Page 31: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/31.jpg)
Summary…• Targeted, branded digital talent acquisition
campaign can increase exposure to candidates with required skillset
• Behavioural targeting can increase relevancy
• Ultimately delivering higher quality applications
• Reduce cost per hire
![Page 32: Building capability 2013 - Building a Targeted Talent Acquisition Campaign](https://reader035.vdocument.in/reader035/viewer/2022062615/5486e9b9b4af9fdf0e8b45d8/html5/thumbnails/32.jpg)
our job is searching for your job
Mervyn DinnenJobsite Content & Community Manager
@MervynDinnen
@JobsiteUK
Any questions?