building community through email. you can lead a horse to water, but you can’t make him read your...
DESCRIPTION
Elements of a Great Strong, accurate subject line Clear text and formatting Concise message Call to actionTRANSCRIPT
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Building Community Through Email
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You can lead a horse to water, but you can’t make him read
your email.
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Elements of a Great Email
• Strong, accurate subject line
• Clear text and formatting
• Concise message
• Call to action
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Why Does This Matter?
• Everyone is busy
• People only read what they want to read
• You are constantly building your credibility for the future
• We are awash in a sea of email every day
• Competition for readers is fierce
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100 emails per day
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Be Brief, Brother, Be Brief• Make your point quickly
• Direct reader to a website for more information
• End
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Call to Action
• Direct the audience to do something
• Be clear
• Help the audience get it done
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How Often Should I Send?
• Depends on what you have to say
• One to three times per month is standard
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Formatting Guidelines
• Keep paragraphs short
• Use one font throughout
• Avoid exclamation points!
• Bold and italicize sparingly
• Red doesn’t help
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Subject Lines
• 6 to 8 words max
• Key points should come first
• Be clear and specific
• Use logical keywords
• If appropriate, use deadlines
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Common Mistakes
• Starting a sentence in…
• USING ALL CAPS
• Being vague and wordy
• Frgetting to chck spellling
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The Good,Fall 2015 Mini-Reunion Schedule
Classmates, don’t forget to check out our Fall Mini-Reunion
schedule for the Class of 1993!
The Bad,
and the UglyHELLO CLASSMATES near and far; please read the attached list
of mini-reunions and mark your calendars to see your friends
from the best class ever, 1993!
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Subject Line Exercise
Hello fellow members of the Class of 1993, and updates on fall programming and activities
Updating some information that was incorrect in the last newsletter!
INTRODUCING YOUR NEW CLASS TREASURER, JOE DARTMOUTH!!!