building effective relationships in today's world
TRANSCRIPT
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hook, heart, ask:how organizations can build effective
relationships
@susanmcp1
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There are over 1.4 million nonprofit organizations
in the US today.
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how can you break through?
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who do you want to reach?
Young moms Teens Milennials
Asian Americans
Educators Doctors
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what do you want them to do?
DonateBe
AwareVoluntee
r
Spread the Word
Sign a Petition
HostAn event
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don’t propose on the first date
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you have to build the relationship
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hook: getting your audiences’ attention
WHAT MAKES A STRONG HOOK?• Relevant• Simple• Visible • Powerful • Surprising
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the hook in action
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heart: inspiring your audience to careThis is where the magic happens. The best way to build the relationship and inspire your audience to care? • Storytelling• Authenticity• Empathy• Surround-sound engagement• Community
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the heart in action
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the heart in action
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the heart in action
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the heart in action
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ask: inspiring action
Once you have your audiences’ attention and have worked to build the relationship, THEN you can make the ask. The ask should: • Offer multiple points of entry• Match the audience • Be clear and direct• Be easy to find on your website,
on an email or wherever
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the ask in action
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the ask in action
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the ask in action
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the ask in action
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the ask in action
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you have to build the relationshiphook, heart, ask in action
EVENT
TARGETED ADS
FACEBOOK PAGE
CELEBRITY SPOKESPEOPLE
LANDING PAGE
SHARING
ENGAGING OFFLINE
EMAIL CAMPAIGNS
MEDIA
TARGET
ADVOCATE
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real-world examples: how it fits together
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save the children: mom’s the word
HOOK HEART ASK
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alta gracia
HOOK HEART ASK
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10x10/girl rising
WATCHTHE TRAILER
HOOK HEART ASK
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cure violence
HOOK HEART ASK
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thank you!