Building global leadership in Online Classifieds Terje Seljeseth,

CEO Schibsted Classified Media

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Online Classifieds

Focus on medium to long term potential

2 INVESTOR DAY 2013

Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

2,229

2,661

2,875

1,225

1,488 1,603

2011 2012 LTM

Revenue EBITDA

771 885 902

236 228 244

2011 2012 LTM

Revenue EBITDA

174 85 90

-412

-530 -723

2011 2012 LTM

Revenue EBITDA

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Online Classifieds

Focus on medium to long term potential

3 INVESTOR DAY 2013

Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

2,229

2,661

2,875

1,225

1,488 1,603

2011 2012 LTM

Revenue EBITDA

771 885 902

236 228 244

2011 2012 LTM

Revenue EBITDA

174 85 90

-412

-530 -723

2011 2012 LTM

Revenue EBITDA

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Portfolio management

The rest of the world

The rest of the world

E.g.

Afghanistan Shotgun

Remote launch

From Stockholm

SnT/701

E.g.

Vietnam,

Indonesia,

Brazil SCM

E.g. France,

Sweden, Italy,

Finland

4 INVESTOR DAY 2013

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Online Classifieds

Focus on medium to long term potential

5 INVESTOR DAY 2013

Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

2,229

2,661

2,875

1,225

1,488 1,603

2011 2012 LTM

Revenue EBITDA

771 885 902

236 228 244

2011 2012 LTM

Revenue EBITDA

174 85 90

-412

-530 -723

2011 2012 LTM

Revenue EBITDA

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Leadership in Italy

Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013

eBay

Subito

Subito as a % of eBay

(%) (2)

85%

100%

50%60%70%80%90%

100%110%

Aug

-20

12

Sep

-20

12

Oct-

201

2

No

v-2

01

2

Dec-2

01

2

Ja

n-2

013

Fe

b-2

01

3

Ma

r-20

13

Apr-

201

3

Ma

y-2

01

3

Ju

n-2

013

Ju

l-2

01

3

Aug

-20

13

Total Pages Viewed

Weekly Visits Growth YoY

(000) (3)

-

5,000

10,000

15,000

20,000

Week 39 2012 Week 39 2013

Google Trends

Interest over time (1)

+51%

6 INVESTOR DAY 2013

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Schibsted has now acquired full control of all Spanish assets

Spain

7 INVESTOR DAY 2013

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Goal to build a FINN-like universe in Spain

Spain

Monetization vs Reach

• Strong positions in all verticals

• Monetization per user comparable with

top SCM operations

• Substantially increased focus on

traffic growth (might hurt revenue)

• Complete product makeover (all

verticals except Infojobs)

• Import talent and use best practice

from Schibsted

Revenue

Reach

Revenue/IU

8 INVESTOR DAY 2013

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One of many possibilities in the future? Spain

Barcelona

FINNes

Finn es

Finn es

9 INVESTOR DAY 2013

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Leadership in Austria Google Trends

Interest over time (1)

Willhaben

eBay

Willhaben as a % of eBay

(%) (2)

Weekly Visits Growth YoY

(000) (3)

0

1,000

2,000

3,000

4,000

5,000

Week 39 2012 Week 39 2013

130%

250%

169%

50%100%150%200%250%300%350%

aug

.12

se

p.1

2

okt.1

2

nov.1

2

des.1

2

jan.1

3

feb

.13

ma

r.13

apr.

13

ma

i.1

3

jun.1

3

jul.13

aug

.13

Total Unique Visitors

Total Pages Viewed

Total Visits

+50%

Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013

10 INVESTOR DAY 2013

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Leadership in Malaysia Google Trends

Interest over time (1)

Mudah

Lelong

Mobile visits growth (last 12 months) (2)

Weekly Visits Growth YoY

(000) (3)

0

2,000

4,000

6,000

8,000

10,000

Week 39 2012 Week 39 2013

0.0

5.0

10.0

15.0

20.0

se

p.1

2

okt.1

2

nov.1

2

des.1

2

jan.1

3

feb

.13

ma

r.13

apr.

13

ma

i.1

3

jun.1

3

jul.13

aug

.13

se

p.1

3

Mill

ion

s o

f vis

its +57%

Source: (1) Google Trends – (2) Xiti (3) Xiti (4) Growth since Nov 2012

eBay

+379% (4)

11 INVESTOR DAY 2013

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Online Classifieds

Focus on medium to long term potential

12 INVESTOR DAY 2013

Large established

- Consistent strong performance

Other established

- Large untapped potential

Investment phase

– for long-term growth

2,229

2,661

2,875

1,225

1,488 1,603

2011 2012 LTM

Revenue EBITDA

771 885 902

236 228 244

2011 2012 LTM

Revenue EBITDA

174 85 90

-412

-530 -723

2011 2012 LTM

Revenue EBITDA

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Market leadership in Finland Google Trends

Interest over time (1)

Tori

Huuto

Tori as a % of Huuto

(%) (2)

Weekly Visits Growth YoY

(000) (3)

0

500

1,000

1,500

2,000

2,500

3,000

Week 39 2012 Week 39 2013

122%

133%

143%

0%

50%

100%

150%

200%

aug

.12

se

p.1

2

okt.1

2

nov.1

2

des.1

2

jan.1

3

feb

.13

ma

r.13

apr.

13

ma

i.1

3

jun.1

3

jul.13

aug

.13

Total Unique Visitors

Total Pages Viewed

Total Visits

+75%

Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013

Nettiauto

Oikotie

13 INVESTOR DAY 2013

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Market leadership in Chile Google Trends

Interest over time (1)

Yapo as a % of OLX

(%) (2)

Weekly Visits Growth YoY

(000) (3)

0

1,000

2,000

3,000

4,000

Week 39 2012 Week 39 2013

88%

767%

203%

0%

200%

400%

600%

800%

1000%

aug

.12

se

p.1

2

okt.1

2

nov.1

2

des.1

2

jan.1

3

feb

.13

ma

r.13

apr.

13

ma

i.1

3

jun.1

3

jul.13

aug

.13

Total Unique Visitors

Total Pages Viewed

Total Visits

+203%

Source: (1) Google Trends – (2) Comscore (3) Xiti week 39, 2012 and 2013

Yapo

Rastro

OLX

Chile Autos

Mercadolibre

14 INVESTOR DAY 2013

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Visits

Strong competition but rapid growth in Brazil

New ads Sold items

Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013 Sep 2011 Sep 2012 Sep 2013

+152% +177% +227%

Source: Xiti, site database

15 INVESTOR DAY 2013

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Longer time to monetization

Higher investments

Even faster product innovation

But the jury is still out in markets with strong competition… May lead to:

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Dynamic portfolio management

Actively monitoring performance

Successful roll-out of the Blocket and FINN models in mature and emerging markets

Achieving/Reaching leadership positions in multiple markets

Building global leadership in Online Classifieds