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© GSMA 2013 Building global RCS momentum Rich Communications 2013 Graham Trickey, GSMA

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Page 1: Building global RCS momentum - gsma.com · PDF fileDesire X HTC One SV HTC One HTC One Mini LG U2 HTC ... •HTC, LG-E, Nokia, Samsung and Sony Mobile device manufacturers ... Enterprise

© GSMA 2013

Building global RCS momentum

Rich Communications 2013 Graham Trickey, GSMA

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© GSMA 2013 Page 2

RCSmomentumgrows

Successstories

RCSroadmap

RCSAPIs

Driving Adoption

Building global RCS momentum

RCSmomentumgrows

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2013 – building global RCS momentum

Substantive industry collaboration continuesand as of today there are 23 native devices ranged!

The Americas are committed - AT&T, Sprint & the Canadians

“The RCS phenomenon”

extends far beyond Europe

América Móvil goes live across 6 countries in 5 months

using a hosted IMS solution,

HTCOne S

HTCOne X+

HTCDesire X

HTCOne SV

HTCOne

HTCOne Mini

LGU2

HTCDesire 500

LGOptimus L9

LGOptimus L2

NokiaLumia 520

LGOptimus L5 II

NokiaLumia 620

NokiaLumia 720

NokiaLumia 820

NokiaLumia 920

NokiaLumia 1020

SamsungGalaxy S3

SamsungGalaxy S4

SonyXperia Z

NokiaLumia 925

SonyXperia Z1

SonyXperia L

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GERMANYGERMANYFRANCE

RCS Market Launches to date

ARGENTINA BRAZIL COLOMBIA ECUADOR

PERU SOUTH KOREA SOUTH KOREA SOUTH KOREA

SPAIN SPAIN SPAIN USA

USA

MEXICO

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Rich Communication Services MarketStatus as of October 2013

Early and Interested markets

Countries live

Hot prospects

Markets committed and live

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Operator

commitments

2013

17

2014

55

2015

85

2012

8

Rich Communications momentum is building

Operators working together

17 operators launchin 11 countries;

Argentina, Brazil,

Colombia, Ecuador,

France, South Korea,

Mexico, Peru, Spain,

Germany, USA

85 operators

commitment across

35 countries

by the end of 2015

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Excellent collaboration with OEMs, Client vendors & Hosted Solution vendors

Hosted Solutions

Client vendors

OEMs

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RCSmomentumgrows

Successstories

RCSroadmap

RCSAPIs

Driving Adoption

Building global RCS momentum

Successstories

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The OEM ecosystemNative devices ranged by operators

HTCOne S

HTCOne X+

HTCDesire X

HTCOne SV

HTCOne

HTCOne Mini

LGU2

HTCDesire 500

LGOptimus L9

LGOptimus L2

NokiaLumia 520

NokiaLumia 620

NokiaLumia 720

NokiaLumia 820

NokiaLumia 920

LGOptimus L5 II

NokiaLumia 1020

SamsungGalaxy S3

SamsungGalaxy S4

SonyXperia Z

NokiaLumia 925

SonyXperia Z1

SonyXperia L

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RCS “Meta” Test Events

Test Fest update

Fourth GSMA RCS Meta Test Event now ongoing in Madrid working with

all 3 Spanish operators and 10 Participants

• 4,440 test cases run so far in 3 phases (find-correct-verify)

• HTC, LG-E, Nokia, Samsung and Sony Mobile device manufacturers

participating along with

• Deutsche Telekom, Jibe Mobile, Libon, Summit-Tech and WIT-Software

downloadable client providers

Targeting for all participants to exit the Test Event with full accreditation

Event Focus Dates Vendors

Meta 1 joyn (first implementations) Jun - Jul 2012 6

Meta 2 joyn Hot Fixes Oct - Nov 2012 8

Meta 2.5 joyn Hot Fixes Mar - Apr 2013 3

Meta 3 joyn Blackbird Drop 1 Sep – Nov 2013 10

Based in Madrid with full live access to all 3 Spanish Networks

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GSMA and GCF align accreditationsof RCS devices

Working collaboratively, the GSMA and Global Certification Forum (GCF) have

developed a new process for the accreditation of RCS devices and clients

From November 1st 2013, GCF will include production stage RCS devices and clients

in its proven and efficient certification process

The GSMA will continue the accreditation of devices that are in development stage,

such as RCS Blackbird devices

Both organisations are focussed on offering effective and speedy processes to

expedite the time to market for RCS devices and clients from manufacturers and

developers

Full details of the changes and the submission process are available on the GSMA

and GCF websites

www.gsma.com/rcs

www.globalcertificationforum.org

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America Movil Go to Market timeline6 countries in 5 months

Launch Dates

Argentina

Colombia

Peru

May

Mexico

February

Brazil

Ecuador

August

Next country

Chile

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Apps

iPhone OS 5 and forwardAndroid 2.2 and forward

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RCSmomentumgrows

Successstories

RCSroadmap

RCSAPIs

Driving Adoption

Building global RCS momentum

RCSroadmap

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Rich Communications Specifications

The Ecosystem working together

RCS5.0

RCS5.1

RCS6.0

RCS 5.0 and 5.1 specifications written, approved and published

RCS 6 specification now in formation

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Relationship between RCSspecifications and

RCS(RCS v1.2,

5.0/5.1)

RCS v1.2 RCS 5.0 RCS 5.1

Hotfixes Blackbird

joyn(Industry/OEM

requirements)

Product cycle(Vendors and

MNO networks)

Crane

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Product Profile Hot Fixes Blackbird Drop 1 Blackbird Drop 2

Based on spec RCS v1.2.2 RCS 5.1 v2.0 RCS 5.1 v2

Native devices Available now Q4 2013 Targeted for end Q2 2014

Contacts and capabilities

Capability Exchange Auto provisioning over Wi-Fi

Auto provisioning for

secondary devices

joyn included in Primary device

set-up wizard

Chat

One to One chat

One to One chat

(with option to do converged or fully

integrated messaging)

File Transfer with auto-accept File Transfer Store & Forward

Group Chat with auto-accept Group Chat Store & Forward

File Transfer in Group Chat

(with store & forward)

Content sharing

In-call sharing (image and video)

during a CS voice callImproved video orientation

In-call sharing (image and video)

during a VoIP call

Geolocation

Show us on a map

vCard exchange

Voice and Video

VoIP (End to end and VoIP to CS)

IP Video call

Enablers

Incremental features, backwards compatible

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joyn Crane final scope*

*all features listed subject to technical feasibility (tbc by e.o.2013)

Chat improvements

(Group) Chat Evolution

Delivery assurance

Stickers

Multi Device handling

Multi Device Messaging

Multi Device Voice

Multi Device Enablers

Video enhancements

Configuration of Video Call service

In Call sharing extension

Enablers

API framework for service extension

Options Server Validity period

Notifications & Customization

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© GSMA 2013 Page 20

RCSmomentumgrows

Successstories

RCSroadmap

RCSAPIs

Driving Adoption

Building global RCS momentum

RCSAPIs

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RCS Device and Network APIs

Monetisation opportunity, MNOs offering access to the APIs

to 3rd party developers for BOTH P2P and A2P apps

Differentiation by MNOs adding multiple proprietary

‘service-extension’ services on top of API stack, or

exclusive deals with Corporates

“Wow-factor” from rich and rapidly evolving service

eco-system, enhanced interaction with corporate services

Accelerate rollout of services via app download

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Helping to accelerate the use of APIs

Live Innovation Accelerator still available – developers can use

APIs on a live GSMA Rich Communication Services (RCS)

network to develop apps

– Over 200 developers registered

September 2013, Orange Labs, Paris

– Partnership between Orange

and Deutsche Telekom

– 40+ professional and amateur

developers working to develop

apps on device and network

RCS APIs within 48 hours

October 2013, Deutsche Telekom, Berlin

Paris to Berlin Hackathonenhance your apps with enriched communication

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Device APIs

Apps can use RCS functionality

(e.g. file share, chat,) via standard API

Enables:

– “Service Extension”:

MNO service differentiation via

add-on apps providing unique

experiences via standard API

– “RCS as enabler”:3rd parties use RCS API to bring benefit

of RCS to their communications app

– “Powered by RCS”:

3rd parties using RCS to enhance their

gaming, other apps by adding in-game

chat, screen-sharing, viral distribution

Platform / Chipset

RCS Protocol Stack, Core Services + Enablers(IMS stack, SIP stack, RCS enablers)

DeviceResources

Core Comms Services (e.g. chat,

video share)

Client (s) + extended UI

JoynUser Experience (OEM-specific)

Service Layer

Enabler Layer

UX Layer

Progress to date:

– API specification for ‘Blackbird’ services drafted (building on HotFixes version)

– Reference implementation exposing APIs available for download November 2013

NativeServices

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Network APIs

RCS API GW

Enterpriseapp

SocialNetwork /

Game

Desktop/ tablet/phoneThin client

OMA RCS APIs

IMS/RCS network

UNI

Network APIs can support

– Thin client rollout of service for

primary or secondary devices

(including use of WebRTC)

– “Powered by RCS”

Social Network or game app

initiating a chat session to an

RCS client on the user’s behalf

– Ability for RCS-provisioned

Enterprise to push notifications /

messages to the user via RCS

Work-stream active in GSMA to enhance

the existing suite of RCS Network APIs

and to supported by the OneAPI

Exchange system

OneAPI Exchange supports

– Operator discovery and API routing

– Federated application authentication

– Support for Cross-Operator and

Operator-Developer Settlement

– Distributed visibility and management

CallCentre

HandsetRCS client

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Future for APIs

Once the user base of RCS has been established using native

devices – A2P apps will probably be more important than P2P apps

GSMA working on multi-stakeholder projects in verticals with high

market potential to develop and showcase solutions utilising RCS

APIs (device and network)

Potential verticals include

Contact Centres mEducation SecuritymhealthRetail/Campaign

/TV Channels

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RCSmomentumgrows

Successstories

RCSroadmap

RCSAPIs

Driving Adoption

Building global RCS momentum

Driving Adoption

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Drivers for adoption

Consistent high levels of consumer demands for rich communications

Increasing availability of handsets with native clients being shipped by

operators and will soon be also available as Open Market Devices

Increased collaboration between operators resulting in greater

interoperability

– Interoperability operator to operator within one country

– Use of IPX Hubs to enable global interoperability

GSMA community of 6 billion connections growing daily

Operators focusing on an all IP future

– Services like RCS and VoLTE are the key to maintaining

customer relevance

Ubiquitous Access and Full Interoperability are still key!

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Ubiquitous availability and full interoperability

Collaboration leadsto country wide

implementations, ubiquitous

availability and full interoperability

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THANK YOU!www.gsma.com/rcs