Social Platformand The Intelligent Enterprise

A short introduction

By Rafael Cal, Consultor 2.0More information: rafael.cal@sogeti.es

A new internet has emergedit is called ‘social’ and it ‘works’

What is it?

Can we use this for improved productivity?

What is social?

Communities, not teams. Self-organisation, not planning. Stigmergic, not directed. Emergent, not reductionistic.

> Wisdom of the crowd <

In every organization processes can be identified that do not function optimal in the normal, so called bureaucratic or formal structure.

Finding people or expertise, sharing and leveraging implicit knowledge, exploiting the wisdom of the crowd, using the special talents of people, driving sustainable innovation.

Many processes run more efficient and are more effective using the social networks of the organisation. Many tasks can be accomplished better by organizing people in communities instead of teams. An organization that knows how to use communities, social networks, crowd-sourcing, broadcast communication, self-organization and other ‘2.0’ concepts has an advantage over competitors and offers an appealing working environment.

The Intelligent Organization knows, build it with TeamPark

Different kinds of social

Intentionally left blue

Social in synergy with functional

What is a social platform?

What makes a platform social?Evaluate using the ‘S.O.C.I.A.L.’ acronym

Socialness

A social platform has the right mix of interaction stimuli

Presence – who is online? Where are my friends?

Identity – look who I am, rich profiles, my content

Reputation / karma – my value to the community based on ratings

Relations – my social network

Conversation – where are people talking about

Activities – what is going on right now

Groups – free forming, self organising groups

Sharing – common content, information, knowledge

Organicness

A social platform allows the community to form their own structures explicitly and implicitly

Free groups – people can form, join and leave groups themselves, easily

Organic groups – the system recognizes groups based on the social graph

Free tagging – people can tag all content, building a folksonomy

Collaborative

A social platform has a sensible mix of stigmergic and social collaboration / communication tools

Social network – making true flows of communication explicit, helping in finding expertise

and people

Social bookmarking – brute force collecting, weighing and filtering of information

Blogs – for broadcast communication used for opinion-building and knowledge-sharing

Forums – for discussion and persistent conversations

Wiki – Stigmergic knowlegde base

Intelligent

A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd

Good reputation system – being able to recognize topic expertise and experts

Weighed aggregation – showing only the best quality on the front-/aggregation-pages

Passive and active collaborative filtering – to identify quality

Voting / rating – used reputation building and content filtering (quality indication)

Linkedness

A social platform should offer its users to connect to / reuse their external social content

Flickr, Youtube, LinkedIn, Facebook, Twitter, MSN, etc.

The transition to

the Intelligent Organisation