Building Muscle Into Marketing!

360 Platform Rates & Information

Presents:

Message From The Publisher

I’m pleased to present the MDL 360 Platform Rates and information for your consideration and planning purposes.

Spanish Fitness Media began with the distribution of the MD Latino Magazine throughout the LatAm territories. In just five years, we have grown to become LatAm’s premier body building & fitness platform.

Today, in addition to millions of print readers, MDL has an owned & operated network of 11 websites (by country) and a popular video channel. MDL also supports a vibrant social community and brings our followers to virtually all the major bodybuilding events throughout LatAm via live video streams.

As you review this information, please keep in mind that our personal trainers (client advocates) are available to help assist you in developing a custom tailored work-out (media plan) to enable you to exceed your marketing goals and strategic objectives. Essentially, to build muscle into your marketing!

SFM prides itself on being customer centric and building unique cross media campaigns on behalf of our clients. Thank you for your interest in MDL.

Kit Sanderson

WelcomePowered By:

2

Print Rates & Deadlines

MDL is published bi-monthly (6 times/year). The total paid circulation is 80,000 per edition. The average readers per copy is estimated at 20+. Total readership per edition is approximately 1.6 million.

MDL MagazinePowered By:

3

4

Print Sizes & SpecsMaterials: One piece positive per color (right reading, emulsion down), 2 progressive proofs, matchprints or cromalins. Maximum coverage in any area: 260% with no more than one solid. Maximum screen density for any one color: 85%. A required value over 85% should be made solid. Screen: 133-line. FULL PAGE BLACK AND WHITE or 2 COLOR ADS: One piece positive (right reading, emulsion down) velox proof. Maximum coverage in any area: 170% with no more than one solid. Maximum screen density for any color: 85%. A required value over 85%.

Digital Disk: All ads must be submitted on a Macintosh-formatted disk on a CD or emailed to: christian@mdlatino.com. All color ads must be converted to CMYK format and the resolution must be 300 DPI. Tiff or EPS files are accepted. Any files that have to be converted at the printer will be billed to the advertiser. Please list all programs used to create the ad on a delivery notice attached to the disk or in the file itself. All screen and printer fonts must be supplied. All 4 color ads must be accompanied by an Iris digital color proof. If no color proof is supplied, there will be no guarantee of quality on press. Therefore, the printer will generate its own Iris proof, the cost of which will be billed to the advertiser. All B/W ads should have a laser print proof. If any ad files require extra formatting or correcting, changes will be billed to the advertiser.

MDL Magazine

1/3 Page

1/3 Page

Full Page Non-Bleed: 7 3/32 x 9 23/32 Bleed: 8 17/64 x 10 29/32 TrimSize:7 7/8 x 10 1/2

1/3 PAGE SQUARENon-Bleed: 3 3/4 x 9 23/32

Bleed: 5 x 10 29/32Trim Size: 4 1/2 x 10 1/2

TWO–PAGE SPREADNon-Bleed: 14 61/64 x 9 23/32

Bleed: 16 9/64 x 10 29/32 Trim Size:15 3⁄4 x10 1/2

POSTER / THREE-PAGE SPREADNon-Bleed: 21 47/64 x 9 23/32

Bleed: 22 29/32 x 10 29/32 Trim Size: 22 33/64 x 10 1

1/3 PAGE VERTICALNon-Bleed: 2 x 9 23/32 Bleed: 2 3⁄4 x 10 29/32 Trim Size: 2 5/8 x10 1/2

Powered By:4

MDL SOCIAL

MD LATINO SITES• www.mdlatino.com • www.mdlatina.com • www.mdlatino.com.br• www.mdlatino.mx• www.mdlatino.com.es• www.mdlatino.com.co• www.mdlatino.com.do• www.mdlatino.cl• www.mdlatino.com.ve• www.mdlatino.com.pr • www.mdlatino.com.ar• www.mdlatino.cr• www.mdlatino.tv

MDL is the leader in the Spanish-language Bodybuilding & Fitness category. MDL’s users are

committed to this lifestyle and considered the influencers in the space. MDL is also part of a larger sports oriented network and can provide premium access to more than 12MM fanaticos per month.

• Facebook Espanol

• Facebook Coach

• Facebook Portugues

• Twitter: MD Latino

• Instagram: MDLATINO

KEY INSIGHTS

1.The purchasing power of Latin America’s middle classes is growing rapidly, making them a lucrative business target

2.U.S. Hispanic: $1.2 Trillion buying power

3. Young Median Age:

Mexico - 27.1

South America – 27.8

U.S. Hispanic – 28

Central America – 30.1

MDL Digital Network

U.S. & LatAmPowered By:

5

MDLatino

MDLatina

6

ContentDay partDemoGeoBehavior

Search & RetargetingAvailable

Targeting & Data

MDL Digital Network

350,000

61%

Visits/Mo (12 Sites)

Mobile

12 Million+ Visits/Mo

Network Affiliates 300+ Sites

Premium AudiencePowered By:6

Digital Rates

MDL accepts all standard IAB ad sizes and formats.

Please send all copy to: virgil@empresario.com

Customized Work-Outs: Section sponsorships, video streaming sponsorship, native advertising, social promotions and other content programs are available.

MDL DigitalPowered By:7

200,000+

20,000+

20,000+

7.5+ Million

Facebook Fans

Twitter Followers

YouTube Subscribers

YouTube (Total Views)

8

Social & YouTube

MDL works closely with clients to energize their brands through our rapidly growing social network. Ask your Client Advocate how to promote your brand within our community of Influencers to gain maximum results from your marketing workout.

Largest FollowingPowered By:8

MDL Event CalendarMDL works with event promoters and/or federations to establish itself as a sponsor with unrestricted access to athletes, content and info, thus enabling our coverage and visibility to be 2nd to none.

We support the events with heavy pre-promotion across our platform, live video streaming on site and major post event coverage, including: results, interviews and profiles with the winners.

MDL also works with clients to provide Experiential opportunities that range from product sampling to a full blown sponsorship.

MDL ExperientialPowered By:

9

Advertising Policies

MDL Experiential

General Terms & Guidelines:1. Ads must be submitted by stated deadlines to allow for appropriate evaluation and placement. 2. Advertising rates are subject to change without notice. Advertisers and advertising agencies are jointly responsible for payment of all insertions. Any revisions or special handling will be subject to additional costs to the advertiser. 3. Cancellations are not accepted and copy corrections are not guaranteed after closing date. Requested positions are not guaranteed unless stated as a paid preferred position at a ten percent (10%) premium. 4. Billing, with approved credit: net terms 30 days from invoice. All accounts over 45 days are subject to a 1.5% finance charge per month. 5. Advertisers and advertising agencies assume responsibility and will indemnify and defend publisher against any claims arising from their ads that are made against the publisher. 6. MDL reserves the right to refuse without explanation any ads it deems unacceptable. Supplement Advertisers:1. Advertisements must adhere to all FTC advertising guidelines and regulations. This includes supplement products and product labels.2. Supplement products that have been randomly tested by an independent laboratory must contain 90 percent or more of labeled contents and values. Expiration dates and lot numbers of supplements must be clearly noted.3. Advertised products must comply with their respective industry safe standards. Appropriate warning labels should be prominently displayed. If no formal standards exist, Muscular Development will exercise judgment regarding product safety.4. Advertisers must be prepared to handle customer complaints related to their ads satisfactorily and within a reasonable time period. We suggest 90 days.5. No comparison ads will be accepted for publication.

Powered By:10

11

Chicago: 773-960-5336Miami: 786-366-9517

Print: 786- 366-9517Digital: 618-384-1059

Client Advocates:Production Contacts:

Never Give Up!Powered By: