Industry OverviewEvolving technologies, changing consumer behavior, a highly dynamic and competitive landscape, has forced enterprises today to transform their business strategy. As we move into an era of the hyper connected world, businesses can no longer see technology in isolation. The travel industry is no exception, infact it is by far the most vulnerable to technological change as it caters to global citizens who are constantly on the move and always connected.

Today,customer experience has become one of the key differentiators in the travel industry, which defines a brand and takes it ahead of the competition. It plays a crucial role in defining the Digital landscape of the brand and how it enables the customers stay connected. Hence, airlines across the globe need to capitalize and implement the right technology to create personalized and seamless interaction with customers.

Building Next-Gen Enterprise UsingDigital Transformation

Business SolutionAirlines need to engage customers with information and support on

multiple channels.Brick and mortar selling is evolving, and airlines

are now offering a complete travel experience to their consumer,

that starts much before the planning phase through to service

delivery and service feedback.

To build on business agility and stay ahead of competition calls for

immediate changes to systems that happen in an unplanned and

inconsistent manner, leading to redundancies, duplication of effort

and at times business failures. Airlines thus need to continuously

analyze their application portfolio for its business value, potential to

deliver more value, and reduce cost of ownership.

www.niit-tech.com

Travel, Transportation and Logistics

Consultancy based multi-dimensional service model

Focusing on area of eCommerce and distribution

Transition from digital presence to digital excellenceInsight-driven and effective revenue models and operating models

Benchmarking the organization’s current maturity level

Innovative value propositions for the airline brand

60% of organizations have no effective digital strategy or have one that remains separate from their business strategy, which will be increasingly disadvantageous in the future.

…Gartner

Digital Strategy that seeks to exploit unique opportunities

and help airlines come up with newer and better value

propositions, revenue models and operating models.

To help airlines graduate from digital presence to digital

excellence, NIIT has developed a unique Digital Strategy

Consulting Solution. Our Solution is a multi-dimensional model

that is used as a framework to assess the organization’s

objectives and business goals, current state maturity in terms

of business processes, IT systems and identify the gaps, and

help the airlines plan and implement the required capabilities in

a staged manner.

IT continues to play a major role in supporting the airline

companies in this journey. Personalization and merchandizing

are the way forward. Industry initiatives like IATA’s New

Distribution Capabilities (NDC) call for revolutionizing the way

airlines have been distributing their inventory. They are

opening doors to develop customer confidence over in-direct

channels as well.

NIIT Technologies has in-depth experience of working with

airlines, air-transport industry bodies and travel companies

globally. Our experience coupled with insights from research

conducted across multiple industries, we believe that a

and coupled it with our experience of having worked with

several airlines in the area of improving their B2C and B2B

distribution in formation of this model. The model would be

tailored for based on the organization’s business objectives

and drivers.

Our Current state assessment model will focus on key airline

functions and business processes in the area of the

eCommerce and distribution and benchmark the

organization’s current maturity level within those business

areas. We have included key airline industry trends for future

Planning Purchase Departure Trip Return Next Trip

Study of business Framework

& Current State Analysis

Gap Analysis and Target

State Definition

Roadmap and

Recommendations

Digital Strategy Consulting Steps

• Unlocking customer value by providing personalized offers

and merchandizing, resulting in increased revenues and

ancillary sales.

• Increased direct distribution share leading to higher profits.

• Superior customer experience and functionality leading to

brand stickiness and domination over competition. These

may include increased leads to business (L2B), increased

active customer profiles, and year-on-year growth in digital

distribution share.

• Optimized business processes and efficient medium and

long term strategy for IT modernization resulting in

scalability and agility to change according to business and

market requirements, and advances in technology.

Business BenefitsOur consultants and subject matter experts (SMEs) will help

design potential solutions and create a business case for the

transformation based on multiple options suiting your

preferences. Our experts will evaluate your organization, starting

from business objectives and follow through to complete

assessment of business and IT. Our team will develop a tailored

roadmap for your digital initiatives based on your priorities and

current competencies. In this journey, NIIT Technologies will

take up the role of atrusted partner and help in both design and

delivery of ‘Digital Services’ in line with your strategy.

Consulting Outcome:

• Digital strategy assessment

• Gap Analysis and To-be state elaboration

• Business and application architecture aligned to your

business objectives

• Solution strategy

• Roadmap and execution strategy to achieve end-state with

high-level plan and approach.

ChannelMaturity

Merchandizing

PersonalizedInteraction

Social Media &

Gamification

ChannelCompatibility

Distribution

Actionablenalytics

DigitalStrategy

Key components of Digital Strategy Model

A_1

31_0

6021

4

Partner with NIIT Technologies to align your IT goals with your business objectives

Write to us at marketing@niit-tech.com www.niit-tech.com

Europe SingaporeIndia AmericasNIIT Technologies Ltd.Corporate Heights (Tapasya)Plot No. 5, EFGH, Sector 126Noida-Greater Noida ExpresswayNoida – 201301, U.P., IndiaPh: + 91 120 7119100Fax: + 91 120 7119150

NIIT Technologies Inc.,1050 Crown Pointe Parkway5th Floor, Atlanta, GA 30338, USAPh: +1 770 551 9494Toll Free: +1 888 454 NIITFax: +1 770 551 9229

NIIT Technologies Limited2nd Floor, 47 Mark LaneLondon - EC3R 7QQ, U.K.Ph: +44 20 70020700Fax: +44 20 70020701

NIIT Technologies Pte. Limited31 Kaki Bukit Road 3#05-13 TechlinkSingapore 417818Ph: +65 68488300Fax: +65 68488322

A leading IT solutions organization | 21 locations and 16 countries | 8000 professionals | Level 5 of SEI-CMMi, ver1.2 ISO 27001 certified | Level 5 of People CMM Framework

Ecosystem of partners: NIIT Technologiesparticipates in

various industry forums like IATA StB, has developed

partnerships with technology and travel industry-specific

service organizations, and together you can be certain that we

will be able to create an effective business case for your

transformation initiatives.

Proven Methodology: Having executed similar programs for

airlines and travel companies, we will bring in the best industry

practices and acumen developed on our experience.

Certainty of outcome: Our proven methodology and

experience ensures effective solutions. We will help build your

business case with a keen eye on ROI for every initiative.

Single stop shop: NIIT Technologieswill provide an end-to-end

solution, starting from RFP to solution delivery for all the

initiatives, and would be open to sharing risks and ownership

on your behalf.

Digital transformation offers great opportunities for airlines and

travel companies in terms of additional revenue prospects and

higher customer satisfaction through greater choice, brand

affinity and service.

The following points will help identify NIIT Technologies as your

best fit consulting partner for digital transformation:

Industry experience and domain knowledge: At

NIITTechnologies, we have extensive expertise in travel

e-commerce, reservation, loyalty and CRM, analytics, EMD,

GDS and other third party systems. Having executed several

digital distribution programs for airlines across the globe, our

team of experts will help define the best-fit digital strategy for

your enterprise.

Why Partner with NIIT Technologies