building of an iconic brand
TRANSCRIPT
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BUILDING A
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LARGEST CHAIN OF
HAMBURGER FAST FOOD
RESTAURANTS
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YES CORRECT ITS MC DONALD’S
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SERVES 68 MILLION CUSTOMERS DAILYIN 119 COUNTRIES
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1955-RAY KROC STARTED THE FIRST FRANCHISE
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IN 1965 STARTED ADVERTISING WITH A 60
SEC. COMMERCIAL AD.
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IN 1974STARTED RONALD
MCDONALD HOUSE TO HELP CHILDREN
WITH LEUKEMIA WHICH HAS EXPANDED INTO A GLOBAL CHARITY
EFFORT CALLED RICHARD MCDONALD
HOUSE CHARITIES
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FAMILY AND CHILDRENON
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IN 2000
•COMPANY LOST A LITTLE FOCUS
•2000 NEW RESTRAUNTS WERE LAUNCHED
•POOR CUSTOMER SERVICE
• EMPLOYEES WERENT TRAINED PROPORLY
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“PLAN TO WIN” IN 2003
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HIGH QUALITY CONSUMER EXPERIENCE
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INCREASED HEALTH CONCIOUSNESS
Removed “Super Size Burgers”
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SLOGANS INTRODUCED
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MARKETING STRATEGIES DEVELOPED
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1 $ MENU INTRODUCED
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AMBITION
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RECAP
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DISCLAIMERCREATED BY GUIDED BY
Hardik Lodha
Sophomore at IIT Guwahati
+91-8011492168,9479869638
Pr. Sameer Mathur
IIM Lucknow