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1 utiledesign.com MassDevelopment: Beyond the Basics of “Placemaking”

Just the Way You Are: Building on Local Identity


How to you make a place?

A place requires • people • identity • culture • design (intentional or not) • space for gathering • social interaction So how do you make it?


Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity


We like it because… • It provides temporary public spaces – Reconfigure how we perceive urban space. • It’s a low-cost/high-impact solution – Creates public awareness and has a

community effect • It’s a short term intervention – Sometimes leads to long term change • It activates underutilized space – Demonstrate potency of the overlooked • It is shared space – Contradictory uses shared the same space But… • Will the popularity of tactical urbanism become codified? What happens then? • How does it capture local character? • Does it invest itself in a place’s history or its future?

Tactical Urbanism as Placemaking MassDevelopment – Building on Local Identity


So how is place “made” from the ground up?

MassDevelopment – Building on Local Identity

Revere Beach Blvd


And what can we learn from the “local character”… MassDevelopment – Building on Local Identity

Revere Beach Blvd


Embracing Local Character through Outward Identity MassDevelopment – Building on Local Identity

Revere Beach Blvd


Embracing Local Identity through Visual Cues MassDevelopment – Building on Local Identity

Revere Beach Blvd


Embracing Local Identity through Unique Urban Form MassDevelopment – Building on Local Identity

Revere Beach Blvd


Embracing Local Identity through History MassDevelopment – Building on Local Identity

Revere Beach Blvd


Study Area Revere Beach Creative District

SITE PHOTOS AND AERIAL


Site Development Revere Beach Creative District


Revere Beach Blvd


Site Development Revere Beach Creative District

Site A

Site B

Site C


Site A Revere Beach Creative District

Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89


Existing Character and Conditions – Revere Beach Revere Beach Creative District


Existing Character and Conditions – Revere Beach Blvd Revere Beach Creative District


Places to talk Plants

Plants

Places to sit

Shade Place to see and be seen

Awnings Plants + Color

Upper Stories

Groiund Plane

What contributes to the character of a street? Revere Beach Creative District

Trees


Revere Beach Creative District

How does the public street meet private space?


Where is the Identity? Revere Beach Creative District


Create Identity through Collective Memory Revere Beach Creative District


Create Identity with Distinct Architectural Elements Revere Beach Creative District

Walk-up Retail

Giant Wall Signs

Colorful Awnings

Scalloped Roofscape

Revere Beach



Flags Patterned Tower

Variegated Roofscape

Illuminated Tower Sign

Freestanding Letters on “Shelves”

Walk-up Retail

Revere Beach



Large Wall Signs

Patterned Facade

Roof Sign

Patterned Facade

Scalloped Roofscape

Flags

Giant Wall Sign

Giant Wall Sign

Blade Sign

Revere Beach


Create Identity with Colors Beach Cabanas

Brighton, UK

Vico Equense, Italy

Melbourne, Australia


Develop a Toolkit for the Local Condition Revere Beach Creative District

Patterned Facade

Roof Sign

Scalloped Roofscape

Giant Wall Sign

Variegated Roofscape

Scalloped Roofscape

Freestanding Letters on “Shelves”

Arched “Light Hoops”

Patterned Tower

Illuminated Tower Sign


Fitting in to the Vision with New Development Revere Creative District

Revere Beach Blvd - Today


Potential Reuse with a Public Front: The Ocean Lodge Revere Creative District


Potential Reuse with a Public Front Revere Creative District


New Additions for Beach Views and Street Engagement Revere Creative District


New Additions for Beach Views and Street Engagement Revere Beach Creative District


Engage Open Space into the Streetscape


Lyon (France)



Pocket Park – Slide Tower


Amsterdam Lyon (France)

(Daley Park) Chicago



Pocket Park – Integrated Boardwalk Seating

Italy Kobe (Japan)

Paris



Pocket Park Revere Beach Creative District


Major Attractions to Bring People to the Beach


Brighton (England) (Navy Pier) Chicago

Cape Town



Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave

Acushnet Ave – Neighborhood Main Street


Enhancing Existing Character – Public Realm Improvements New Bedford Acushnet Ave


New Bedford Acushnet Ave


Character as a Development Catalyst Springfield Worthington Street District

Apremont Triangle Stearns Square

Stearns Square

Apremont Triangle

Apremont Triangle



Apremont Triangle


Union Square Plaza – Activity Builds Local Culture Union Square Neighborhood Plan

Union Square Plaza


Union Square Plaza – Activity Builds Local Culture Springfield Worthington Street District

Union Square Farmer’s Market


Union Square Plaza - Existing Springfield Worthington Street District

Poorly defined plaza space

Parking lot in the plaza

Inaccessible shaded plaza


Union Square Plaza - Proposed

Parking and plaza

Plaza to market stalls

Flexible lawn space


This is just one way to make a place MassDevelopment – Building on Local Identity

• Find out who lives there • Embrace what’s local • Consider the good, bad and the ugly • Celebrate the extraordinary and the everyday • Engage cultural expression • Design for short and long term change • Incorporate what is and imagine what could be


THANKS!


Community Outreach in Cambodiatown Anaheim Corridor Study


Anaheim Street Study Area Anaheim Corridor Study


What contributes to the identity of Anaheim Street? Anaheim Corridor Study

Wide Right of Way

Street wall

“Monument” signs

Light poles

Flat sign

“Monument” signs Street trees

Open vistas


Criterion Theater, Santa Monica, c. 1950s

What contributes to the identity of a street? Anaheim Corridor Study

Street wall

Projecting signs Flat sign

“Blade” signs

Awnings

Open vistas


Principles for Anaheim Street Study Anaheim Corridor Study

Build off of existing character and thriving businesses of Anaheim Street.


There should be shared elements between different scales of buildings and types of establishments, such as signage dimensions, sign locations (height), “lawns,” and relationship to Anaheim St.

Principles for Anaheim Street Study Anaheim Corridor Study


Typical Conditions Anaheim Corridor Study


Anaheim Corridor Study



Creating Parallel Public Space



Market Tents

East Anaheim @ Alamitos looking east


THANKS!


Scheme 2 Revere Beach Creative District

Residential 87,600 sf


Site A: Preferred Option Revere Beach Creative District

Parking Spots 80 Parking Ratio .89



Retail Area 5,856 sf



Parcel Area 35,850 sf Gross Area 108,060 sf Retail 5,860 sf Residential 83,000 sf Appx. Unit Count 90 Parking Spots 80 Parking Ratio .89


Make the Creative District Interactive Creative Lighting

Lawn on D Swings, 2014

Light City Baltimore, 2016 FAST Arts Festival, MIT, 2011



Typical Conditions along Anaheim Street


What contributes to the identity of Anaheim Street? Anaheim Corridor Study

Wide Right of Way

Street wall

Roof sign

Light poles

Flat sign

“Monument” sign

Street trees


Underpass Precedents – Lighting & Sculpture Flood Walls

Daniel-Johnson Dam, Quebec

Starry Night under Summer Street, Lisa Greenfield and Daniel J. van Ackere




Mirage, by Paul Raff Studios, Waterfront Toronto, 2010




This Way, Brooklyn Bridge Underpass, 2008 Linnaea Tillett, Tillett Lighting Design,


Underpass Precedents – Lighting Flood Walls


Bill FitzGibbons Railroad Park, Birmingham, Alabama


East Anaheim @ Lime Ave looking east


Market Tents



Market Tents

East Anaheim @ Lime Ave looking east


Planning Trends – New Urbanism

We like it because… • It champions universal principals • It promotes compact walkable development • It reduces dependency on the automobile • It speaks to benefits of scale and proportion But… • It regulates itself out of memorable experience • It eschews local character and form for the sake of “human scale” • It prevents variety of visual collage, height, massing, etc. • It is rigid in its perception of city form


New Urbanism

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