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BUILDING ONLINE PRESENCE If you take nothing else away from this module please take this nugget – Building an online presence is about slowly building up your reputation - it takes time. It will not happen overnight so take some pressure off yourself! You became your own boss to run your business, not to have yet another job (and one with longer hours sometimes at that!) So you are in control of that, automate wherever you possibly can and have a plan – it’s key to making this whole social media thing work. USEFUL TOOLS FOR AUTOMATION Hootsuite – www.hootsuite.com Post Planner - www.postplanner.com Social Media Planner - https://fl123.infusionsoft.com/go/tumsp/rubymcguire (affiliate link) http://www.brandkitchen.co.uk/socialmediaplanner/ (non affiliate link) What To Automate on Social Media – infographic http://www.pinterest.com/pin/140737557080573075/ POSSIBLE IDEAS FOR SWIPE FILES Pocket – http://getpocket.com Dropbox - https://www.dropbox.com/ Evernote - https://evernote.com/evernote/ Pinterest - http://uk.pinterest.com/ GRAPHIC DESIGN PROGRAMMES FOR CREATING MEMES Canva - https://www.canva.com/ Pic Monkey - http://www.picmonkey.com/ Canva vs Pic Monkey – blog article comparing the pros and cons of both http://theworkathomewife.com/canva-vs-picmonkey-battle-for-the-blog-images/ Beginner’s Guide To Canva – a basic step by step overview of how to create images http://www.slideshare.net/mobile/canva/the-complete-beginners-guide-to-canva

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Can I Use That Picture? http://www.pinterest.com/pin/191614159120744609/ BLOGGING Don’t Know What To Blog About? http://www.alexandrafranzen.com/2013/08/08/dont-know-what-to-blog-about/ What Should I Write About? http://www.alexandrafranzen.com/2014/03/02/what-should-i-write-about/ Get People To Read Your Blog Posts http://www.twelveskip.com/guide/blogging/1352/get-people-read-your-blog-posts Content Idea Generator (this is a tool where you input info around a topic of interest for your blog and it creates catchy titles!) http://www.contentideagenerator.com/ How To Write A Blog Video http://nikkielledgebrown.com/how-to-write-blog-video/ How Content Marketing Really Works http://www.searchenginejournal.com/content-marketers-toolkit-35-tools-cant-blog-without/118026/ Not sure what content marketing is? “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers” (Source: Wikipedia) Content Recycling http://www.skilledup.com/articles/content-recycling-101/ SOME EXTRA LINKS FOR YOU Twitter Hours In your local area you will find things called ‘Twitter Hours’ – they are basically a place where you can promote your business during a set hour of time. This useful link gives you a full listing. http://totalsocials.blogspot.co.uk/2013/10/never-miss-twitter-networking-session.html?spref=tw Social Media Etiquette http://www.pinterest.com/pin/22588435606756449/ Critical Elements Every Homepage Must Have – A good infographic that gives you some ideas of what you might want to include on your site.

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http://blog.hubspot.com/blog/tabid/6307/bid/31097/12-Critical-Elements-Every-Homepage-Must-Have-Infographic.aspx Adding A Board To Pinterest – Video Tutorial http://youtu.be/vskFm63-nDs Check out how your Facebook Page is doing http://www.likealyzer.com HOMEWORK FOR THIS MODULE Video 1 – Automation – Start doing some social media posting – choose a platform and schedule some posts Video 2 – Creating memes - Create a meme Video 3 – Write a blog post and/or start to brainstorm some topics you could write about