building & optimizing your linkedin profile
DESCRIPTION
This presentation is a ten step guide to optimizing your personal LinkedIn profile. This presentation was developed for #WMAcademy, WeiserMazars' digital media training program.TRANSCRIPT
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WeiserMazars LLP is an independent member firm of Mazars Group.
B U I L D I N G & O P T I M I Z I N G Y O U R L I N K E D I N P R O F I L E
A # W M A C A D E M Y T R A I N I N G
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2WeiserMazars LLP is an independent member firm of Mazars Group.
W E L C O M E T O # W M A C A D E M Y
#WMAcademy is a new resource for WeiserMazars employees. A compilation of social media, digital media, and marketing training sessions, #WMAcademy will help you master a variety of business development tools and build your professional brand.
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WeiserMazars LLP is an independent member firm of Mazars Group.
I N T R O D U C T I O N T O S O C I A L M E D I A
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4WeiserMazars LLP is an independent member firm of Mazars Group.
W H A T I S S O C I A L M E D I A ?
Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (Social Media Source: Wikipedia)
• Each minute:• 60 new users join LinkedIn• 72 hours of video are uploaded to YouTube• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2,000,000 queries are searched on Google
• Years to reach 50 million users:• Radio: 38 years• TV: 13 years• Internet: 4 Years• iPod: 3 years• Facebook added 200 million users in less than a year
D E F I N I T I O N
P R E V A L E N C E
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5WeiserMazars LLP is an independent member firm of Mazars Group.
W H A T I S S O C I A L M E D I A ?
IS SOCIAL MEDIA A FAD OR THE BIGGEST SHIFT SINCE THE INDUSTRIAL REVOLUTION?
- Erik Qualman, Socialnomics
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WeiserMazars LLP is an independent member firm of Mazars Group.
B U I L D I N G & O P T I M I Z I N G Y O U R
L I N K E D I N P R O F I L E
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7WeiserMazars LLP is an independent member firm of Mazars Group.
T H E B A R E M I N I M U M : A C O M P L E T E P R O F I L E
1. Professional photo
2. Headline with keywords
3. Complete summary
4. Skills & Expertise
5. Customized URL
6. Previous Experience
7. Education
8. Listing of Websites and Social Media
9. Industry and Alumni Groups
10. Quality Contacts
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8WeiserMazars LLP is an independent member firm of Mazars Group.
P R O F E S S I O N A L P H O T O
• Puts a face to the name
• 7x more likely to be clicked on
• Instantly adds a finished look to profile
D O D O D O N ’ T
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9WeiserMazars LLP is an independent member firm of Mazars Group.
H E A D L I N E W I T H K E Y W O R D S
• Using buzzwords improves “searchability”
• Examples of great LinkedIn headlines at WeiserMazars:• Partner, Media & Entertainment Group at WeiserMazars LLP• Senior Manager, Audit and Attest, at WeiserMazars LLP• Senior Manager advising manufacturing and distribution clients at WeiserMazars LLP• Audit and Assurance | Financial Services Group | WeiserMazars LLP
Your LinkedIn Headline
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10WeiserMazars LLP is an independent member firm of Mazars Group.
C O M P L E T E S U M M A R Y
• The “elevator speech” of LinkedIn
• One of the first items people see
What you do
Value added
WeiserMazarsboilerplate
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11WeiserMazars LLP is an independent member firm of Mazars Group.
S K I L L S & E X P E R T I S E
• Include your buzzwords
• Increases “searchability”
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12WeiserMazars LLP is an independent member firm of Mazars Group.
C U S T O M I Z E D U R L
• Neatens your profile
• Shows off your social media savvy
• Makes sharing the link to your profile easier
versus
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13WeiserMazars LLP is an independent member firm of Mazars Group.
P R E V I O U S E X P E R I E N C E
• Your online resume
• Stay connected to your networks
• Can include:
• Job description
• Job responsibilities
• Accomplishments
• Awards won
• Recommendations
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14WeiserMazars LLP is an independent member firm of Mazars Group.
E D U C A T I O N
• Your online resume
• Stay connected to your networks
• Can include:
• Degree received
• Dates attended
• Honors & Awards
• Organizations
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15WeiserMazars LLP is an independent member firm of Mazars Group.
L I S T I N G O F W E B S I T E S A N D S O C I A L M E D I A
• Additional means of contacting you
• Additional information on WeiserMazars
• Primary and secondary email addresses
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16WeiserMazars LLP is an independent member firm of Mazars Group.
I N D U S T R Y A N D A L U M N I G R O U P S
• Professional forums
• Keep updated on industry/alumni news
• Option to participate in the discussion
• Stay connected to existing
industry/school connections
• Discover new connections
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17WeiserMazars LLP is an independent member firm of Mazars Group.
Q U A L I T Y C O N T A C T S
• Quality over quantity
• No need to accept people you don’t know
• Ask yourself: “Would this person be able to introduce me to someone I’d like to know?”
• “People You May Know” feature
• “Webmail Importer” feature
• “Export connections” feature
Your connections
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18WeiserMazars LLP is an independent member firm of Mazars Group.
Y O U R D Y N A M I C P R O F I L E
CONGRATULATIONS, YOU HAVE A COMPLETE PROFILE!
NOW WHAT?
• Add additional sections offered by LinkedIn
• Keep your profile updated as information changes
• Take other #WMAcademy trainings!
• How to Use LinkedIn for Business Development: how to learn from and add to the
professional conversation, utilize Groups, find and contact new leads
• Your Weekly LinkedIn Checklist: how to be a LinkedIn pro in 5 minutes a day
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C O N T A C T
Follow us on:
Visit us at: www.weisermazars.com
Gabrielle Chwazik-Gee Senior Marketing Associate(E) [email protected] (LinkedIn) www.linkedin.com/in/gchwazikgee(Twitter) www.twitter.com/gchwazikgee