building price-check to a successful international app
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@adw365
•Created to develop & promote e-commerce
•Market leader in shopping comparison & first stop for online
shoppers in SA
•In excess of 1 400 000 unique visitors per month
•In excess of 3 million page impressions per month
•In excess of 30 million products
•In excess of 350 online shops
•Launched the first African Price Comparison barcode scanner
•One barcode scan every 30 seconds
•Mobile now handles in excess of 492 000 visitors
@adw365
MOBILE
SHOPPING Is not mobile
buying…
CHALLENGE
@adw365
What are consumers searching
for on mobile?
69% Electronics or
appliances
46% Restaurants
67% Luxury goods
44% Cars and bikes
68% Fashion items
33% Groceries
@adw365
What are
they using
mobile
phones
for?
•56% Compare prices
• 44% Look for promotions or coupons
• 42% Read reviews
• 38% Search inventory
• 16% Scan a barcode while in store
• Contact a retailer, manufacturer or business
other than by calling
@adw365
When do customers think of you? Traditionally…
@adw365
When should your customers think of you?
With mobile…
@adw365
51% Of festive season
shoppers plan to
research online but
buy in-store
@adw365
SA internet economy
= R2.8 billion
SA ROPO economy
= R3.6 billion *30% higher
@adw365
37% Of consumers use
search as their go-to
source for gift ideas.
@adw365
4 out of 5 tablet/mobile
owners will use them to help
with festive season shopping,
mainly to compare prices and
read reviews. @adw365
Of shoppers
used an app
(e.g. price
comparison
tool)
HOW THEY BUY
@adw365
More than 50% of smartphone
shoppers share their shopping finds
on social media
@adw365
By 2014, more
than 50% of total
online retail
revenue will be
influenced by
a mobile
device Phone &
tablet
The prize…
@adw365
ON THE RISE
Once a customer
starts using their
smartphone during
shopping, they tend to
use it for 50 - 60% of
shopping trips.
@adw365
60% Of global
respondents say by
2014 multiple retail
channels will be the
norm
@adw365
OBSTACLES
50% of mobile users abandon a
page if it doesn’t load in 10
seconds
60% of these users won’t return
If you’re going to do it, do it right!
@adw365
“Users are not going to download
40 different apps for 40 different
stores and use a new app every
time they enter a new store.
Work with aggregation apps that
resemble a mall on the phone.”
@adw365
The Solution
@adw365
QIKCART
@adw365
@adw365