Building Representatives as Worksite Leaders

Our mission for 2011-2012

What do we want our Union to be?

Turn to your neighbor and develop a list of

what you want.

How did we do?visionary and inspiring issues-driven member-centered open and democratic proactive highly visible high involvement prepared for mobilization

POWERFULPOWERFUL

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Our organizing challenge . . .

BR’s should be known for their:

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ENTHUSIASM

INVOLVEMENT

COMMITMENT

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Simply defined . . . • Organizing is . . .

…the process of turning potential members into members,

members into activists,

activists into leaders.

…most successful when led as a , focused on and built on

Organizing is . . .

continuous processperson to person,

Issues, relationships and experiences.

Effective OrganizingRequires

Effective BR’s (You!)

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You are the key to overcoming . . .

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• Fear

• A lack of understanding about the power of united action.

• Isolation and indifference.

• A sense of futility about the future.

Transactional Transformational

RationalBenefits, services

PassiveMarketing, sales

Talking, sellingEvent

Union is protectionMembers join the union

Customer

Psychological Issues Active Relationship, experience Listening, connecting Ongoing activity Union is power Members take a stand! Unionist

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Questions?Comments?