building storyworlds - lecture from 9.26.12 class

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BUILDING STORYWORLDS [email protected] @lanceweiler ew Media Producing uilding Storyworlds: the art, craft & biz of storytelling in 21c lass 3 9.26.12 olumbia University - Fall 2012 aught by Lance Weiler isit www.buildingstoryworlds.com eleased under a Non-Commercial ShareAlike Creative Commons License

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Page 1: Building Storyworlds - lecture from 9.26.12 class

BUILDINGSTORYWORLDS

[email protected] @lanceweiler

New Media Producing Building Storyworlds: the art, craft & biz of storytelling in 21cClass 3 9.26.12

Columbia University - Fall 2012Taught by Lance Weiler Visit www.buildingstoryworlds.comReleased under a Non-Commercial ShareAlike Creative Commons License

Page 2: Building Storyworlds - lecture from 9.26.12 class

ASK YOURSELF

1. What is the story about?2. What does the story mean to you?3. Why does the story need to be told?4. Where is the story best told?

@lanceweiler www.lanceweiler.com

Page 3: Building Storyworlds - lecture from 9.26.12 class

@lanceweiler www.lanceweiler.comChart by Robert Pratten

Page 4: Building Storyworlds - lecture from 9.26.12 class

@lanceweiler www.lanceweiler.com

Like a bullet hole in glass start with your core idea and let it ripple out. Leave room for the audience to test & break it.

Page 5: Building Storyworlds - lecture from 9.26.12 class

5 WHYS Why should I pay attention?

Why should I care?

Why should I share?

Why should I take the time?

Why should I return?

@lanceweiler www.lanceweiler.com

Consider who you’re hoping to reach. Attempt to step into their shoes.

Page 6: Building Storyworlds - lecture from 9.26.12 class

VALUE

@lanceweiler www.lanceweiler.com

Establish design filters that you return to throughout the development, production and distribution process.

What gives your storyworld

Page 7: Building Storyworlds - lecture from 9.26.12 class

STORYAS UTILITY

@lanceweiler www.lanceweiler.com

How can the stories you tell be more than entertainment? Can they help people discover things, learn, or connect with others? Value is what brings people back and fuels the spreadibility .

Page 8: Building Storyworlds - lecture from 9.26.12 class

CARE

@lanceweiler www.lanceweiler.com

What is it that makes someone

Page 9: Building Storyworlds - lecture from 9.26.12 class

EMOTIONALLYINVESTED

@lanceweiler www.lanceweiler.com

What gets someone

Page 10: Building Storyworlds - lecture from 9.26.12 class

FUN

@lanceweiler www.lanceweiler.com

Don’t forget to make it

Page 11: Building Storyworlds - lecture from 9.26.12 class

SOCIAL & PARTICIPATORY

@lanceweiler www.lanceweiler.com

At the core it should be

Page 12: Building Storyworlds - lecture from 9.26.12 class

An idea evolves & gains power with openness.

@lanceweiler www.lanceweiler.com

Page 13: Building Storyworlds - lecture from 9.26.12 class

A storyworld evolves & spreads whenpeople feel connected.

@lanceweiler www.lanceweiler.com

Page 14: Building Storyworlds - lecture from 9.26.12 class

Leave room in your design for

Participation &Experimentation

@lanceweiler www.lanceweiler.com

Page 15: Building Storyworlds - lecture from 9.26.12 class

Emergent Narrative &Collaboration can be messy.

@lanceweiler www.lanceweiler.com

Page 16: Building Storyworlds - lecture from 9.26.12 class

OPEN

SHARED

FILTERED

CORE

@lanceweiler www.lanceweiler.com

Much of the design makes use of collaborative layering. It helps provide guidance, improves qualityof creative submissions and gives participants a sense of accomplishment.

Collaborative Layers

Page 17: Building Storyworlds - lecture from 9.26.12 class

The STORY LAYER

@lanceweiler www.lanceweiler.com

It is now possible to lay a story overtop of the real world.http://www.filmmakermagazine.com/news/2012/01/listen-as-your-story-talks-to-the-internet/

Page 18: Building Storyworlds - lecture from 9.26.12 class

Social Connected Personalized Pervasive

@lanceweiler www.lanceweiler.com

The Story Layer enables stories to become

Page 19: Building Storyworlds - lecture from 9.26.12 class

Start by considering behavior.

@lanceweiler www.lanceweiler.com

Want to build immersive storytelling experiences?

Page 20: Building Storyworlds - lecture from 9.26.12 class

How do animals search for food?

@lanceweiler www.lanceweiler.com

Page 21: Building Storyworlds - lecture from 9.26.12 class

How do humans search for information?

@lanceweiler www.lanceweiler.com

Page 22: Building Storyworlds - lecture from 9.26.12 class

Information foraging theoryis based on the analogy of an animal deciding what to eat, where it can be found, the best way to obtain it and how much “energy” the meal will provide.

@lanceweiler www.lanceweiler.com

Page 23: Building Storyworlds - lecture from 9.26.12 class

Applying Foraging Theory to how human’s search improves discovery and the usability of various user interfaces.

“Information Theory” by Peter Pirolli & Stuart Card 1999

@lanceweiler www.lanceweiler.com

Page 24: Building Storyworlds - lecture from 9.26.12 class

People following a path are constantly asking themselves 2 questions.

1. What can I expect to gain following this path?

2. What is the likely cost to reach my destination?

@lanceweiler www.lanceweiler.com

Page 25: Building Storyworlds - lecture from 9.26.12 class

Chart by XCKD

@lanceweiler www.lanceweiler.com

Storyworlds can have linear and horizontal timelines.

Page 26: Building Storyworlds - lecture from 9.26.12 class

Storyworlds have character and user journeys.

@lanceweiler www.lanceweiler.com

Page 27: Building Storyworlds - lecture from 9.26.12 class

Don't hold tight to your characters. When constructing a storyworld the themes that drive the story are often stronger. #sw21c

From “Building Storyworlds the art, craft & biz of storytelling in 21c”http://buildingstoryworlds.com/book

@lanceweiler www.lanceweiler.com

Page 28: Building Storyworlds - lecture from 9.26.12 class

Example of a series bible for Battlestar Galactica by Ronald D. Moorehttp://leethomson.myzen.co.uk/Battlestar_Galactica/Battlestar_Galactica_Series_Bible.pdf

Page 29: Building Storyworlds - lecture from 9.26.12 class

WHAT’S IN A STORYWORLD BIBLE

GAME-Game Types RPG, Social Games, Puzzle based, ARG, Narrative based-Collaborative / Competive -Reward / Conflicts-Win / Loose Conditions-Continuous Play?-Live or Scripted Characters-What will players do?-Why is that fun?-Replayability

CHARACTER -Motivations -Arcs-Backstory-Relationships -Notes-Dialogue -Experiences

CHARTING-Script Annotation-Flow Docs-Mindmaps-Points of Entry @lanceweiler www.lanceweiler.com

Page 30: Building Storyworlds - lecture from 9.26.12 class

Materials from the storyworld of Hope is Missing (HiM)

@lanceweiler www.lanceweiler.com

Page 31: Building Storyworlds - lecture from 9.26.12 class

CHARACTERS LOCATIONS

THEMES

STORY

EVENTS

MOTIF

PROPS

SETTING DIALOGUE

Elements of a storyworld use common building blocks

@lanceweiler www.lanceweiler.com

Page 32: Building Storyworlds - lecture from 9.26.12 class

THEMES

PROPS

MOTIF

SETTING

The following example from Hope is Missing builds from these core elements.

@lanceweiler www.lanceweiler.com

Page 33: Building Storyworlds - lecture from 9.26.12 class

During a closed beta we tested elements of the Hope is Missing (HiM) storyworld.

@lanceweiler www.lanceweiler.com

Page 34: Building Storyworlds - lecture from 9.26.12 class

Find other survivors, scavenge for supplies and find shelter before night fall.

Participants step into the shoes of the protagonist by using a special mobile app.

@lanceweiler www.lanceweiler.com

Page 35: Building Storyworlds - lecture from 9.26.12 class

Entry gameplay by dropping into an infected area.

@lanceweiler www.lanceweiler.com

Page 36: Building Storyworlds - lecture from 9.26.12 class

Participants create their own spaces and shelters using the camera on their mobile deviceShoot in a 360 and we stitched it together on the backend to form a panoramic image.

@lanceweiler www.lanceweiler.com

Page 37: Building Storyworlds - lecture from 9.26.12 class

Players navigate by moving the phone or swiping with a finger. Augmented elements lead to key story assets such as video, audio, text and a red “X” lead to another user created space.

@lanceweiler www.lanceweiler.com

Page 38: Building Storyworlds - lecture from 9.26.12 class

Snap shot of the usage of the app over a limited period of time. Each marker represents a new user crated space

@lanceweiler www.lanceweiler.com

Page 39: Building Storyworlds - lecture from 9.26.12 class

Over 50,000 downloads

2000+ spaces created

Data collected

- GPS data

- Make and model of handset

- OS of the handset

- Email address

- Phone number

- Amount of usage

CONTEXTUAL STORYTELLING

MEDIA SOCIAL GRAPH

STORYWORLD GATEWAY

STORY DETECTION

MOBILE APPS

BROWSER PLUGINS

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Page 40: Building Storyworlds - lecture from 9.26.12 class

@lanceweiler www.lanceweiler.comChart by Mike Dicks @ BleedinEdge

Page 41: Building Storyworlds - lecture from 9.26.12 class

MEDIA DIETWired Magazine

Consider consumption habits and entry points.

@lanceweiler www.lanceweiler.com

Page 42: Building Storyworlds - lecture from 9.26.12 class

STORYWORLD1. Take time to evaluate the story you want to tell. 2. Ask yourself the hard questions – why will anyone care? Is this the best way to tell the story?

3. Let go of a single POV.

4. Consider how you can show not tell.

5. Make it easy for your audience to become collaborators.

6. Don’t let the world get in the way of the stor.y

6 TIPS FOR BUILDING A

@lanceweiler www.lanceweiler.com

Page 43: Building Storyworlds - lecture from 9.26.12 class

THANK YOU

SUGGESTED READING:

Treating Story as Softwarehttp://www.slideshare.net/lanceweiler/storyas-software-weiler

The Art of Immersionhttp://www.slideshare.net/lanceweiler/buo

“Learn Do Share” – storytelling, collaboration and social innovation in 21chttp://learndoshare.net

Building Storyworlds: the art, craft & biz of storytelling in 21chttp://buildingstoryworlds.com/book

Contact:@lanceweiler www.lanceweiler.com