building the bridge between community volunteers, managers...
TRANSCRIPT
FOR MORE INFORMATION, PLEASE CONTACT:
M E D I A K I T
Building the Bridge between Community Volunteers, Managers and BusinessPartners through Education, Advocacy and Networking.
Expand your reach in the nation's nearly$103 billion community association industry.
the communicator ~ quarterly magazineMembership Directory and Service Guide ~ annual directory
Building the Bridge between Community Volunteers, Managers and Business Partnersthrough Education, Advocacy and Networking.
CAI BayCen Quick Facts?• More than 75% of our members are responsible for
making purchasing decisions within their organizations.
• Community association professionals control annualoperating budgets of more than $35 billion, most ofwhich is spent on products and services.
• California is ranked second-largest in the nation's nearly$103 billion community associations market.*
Who You'll Reach:We represent community association homeownervolunteer leaders, professional managers, associationmanagement companies and other businesses andprofessionals who provide products and services toplanned communities, cooperatives and condominiums.
Our publications are distributed to 100% of ourmembership, including the largest homeownersassociations in the area. the communicator receives bonus distribution at 25 annual chapter events.
MembershipDirectory & Service
Guideannual print and digital editions
naylornetwork.com/coi-nxt
the communicatorquarterly print and digital editions
naylornetwork.com/cai-nxt
Increase your exposure in the2nd largest communityassociation market in the U.S.
Contact your Naylor accountexecutive today!
* Source: IBIS World Industry Report # 81399
We recently surveyed members of CAI Bay Cen to learn more about their buying power and reach. Here’s what we found:
20.45%are On-Site Community Managers
29.55% are with a Management Company
50% of respondents are Portfolio Managers
Average number of units per community
46.51% of communities are single family/townhome communities 44.19%
are condominium communities
9.30% are residential & business mixed use
29.55%100-249 units
36.36%50-99 units
Who are our members?
Annual operating budgets per community:
Less than $100,000 - 15.91% $100,000 - $249,999 - 22.73% $250,000 - $499,999 - 22.73% $500,000 - $999,999 - 25.00%
Number of communities managed by
respondent firms:
Less than 50 - 38.64% 50-99 - 18.18%
100-249 - 11.36% 250-500 - 18.18%
More than 500 - 13.64%
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
the communicator
Membership Directory & Service Guide
Net Advertising Rates All rates include an Ad Link in the digital edition of the directory.
Revisions and Proofs: $50 Position Guarantee: 15% Premium
Full-Color RatesDouble Page Spread
1x or directory only 2-3x 4-5x
1x 2-3x 4-5x
$2,979.50 $2,679.50 $2,529.50
Outside Back Cover $2,679.50 $2,469.50 $2,359.50
Inside Front or Inside Back Cover $2,509.50 $2,299.50 $2,189.50
Tab (Directory Only) $2,269.50 N/A N/A
Full Page $2,139.50 $1,929.50 $1,859.50
2/3 Page $1,699.50 $1,529.50 $1,439.50
1/2 Page $1,299.50 $1,169.50 $1,099.50
1/3 Page $1,009.50 $909.50 $859.50
1/4 Page $729.50 $659.50 $619.50
1/6 Page $559.50 $499.50 $479.50
1/8 Page $449.50 $399.50 $379.50
Full Page $1,169.50 $1,049.50 $989.50
2/3 Page $1,009.50 $909.50 $859.50
1/2 Page $739.50 $669.50 $629.50
1/3 Page $599.50 $539.50 $509.50
1/4 Page $449.50 $399.50 $379.50
1/6 Page $349.50 $309.50 $299.50
1/8 Page $289.50 $259.50 $249.50
Black-and-White Rates
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
Digital Edition Branding Opportunities
Sponsorship Max | $500 Sponsorship | $400 Skyscraper | $600
Toolbar | $250 Ad "Jolt" Upgrade | $209.50
For the latest online specs, please visit: www.naylor.com/onlinespecs
(CAI-Q0118) Rates as of August 2017
the communicator
Membership Directory & Service Guide
Digital Edition
In addition to print, the communicator and the Membership Directory & Service Guide are both available in a digital versions. Viewers can flip through the pages, forward articles and information to colleagues and click ads to be redirected to advertiser's websites. Each issue is emailed to readers as well as posted on the CAI BayCen website. An archive of issues is available, securing your ad a lasting online presence. Readers can:
• Bookmark pages and insert notes
• Keyword search the entire publication
• Navigate and magnify pages with one click
• Share articles on news and social networking sites
• View issues instantly from most smartphones and tablets
• View archives and find a list of articles for one-click access • Read the the issue online or download and print for later
Extend your advertising investment with digital media:
• Link your ad to the landing page of your choice
• Increase website traffic
• Interact with viewers to help the buying process
• Generate an immediate response from customers
Ad Positions
Digital Sponsorship | $400 Digital Sponsorship Max | $500
Your message will be prominently displayed directly across from the cover of the magazine and directory.
For the latest online specs, please visit: www.naylor.com/onlinespecs
Digital Toolbar | $250
Your company name is a button on the toolbar, found in the top-right corner of every page next to frequently used navigational icons.
Digital Skyscraper | $600
The skyscraper ad is displayed the entire time the digital edition is open, giving your message constant and lasting exposure.
Ad "Jolt" Upgrade | $209.50
Transform your static print ad into an attention-grabbing animated message. The digital edition offers dynamic capabilities not available in print.
Ad Link | Included in display ad rates
Ad Links increase traffic from your ad in the digital edition to your company's website or a corporate email address. Additional fees apply where noted.
Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.
the communicator
Membership Directory & Service Guide
Index of Advertisers Categories
Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index of Advertisers and quickly locate advertisers that specialize in that category.
One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed below, a new category can be created for you.
Accounting/Tax Services Advertising Media/Promotions Affordable Housing Programs Air Conditioning/Heating
Contractors Air Conditioning/Heating
Wholesale/Manufacturers Aluminum Anti-Graffiti Coatings Appliances Appraisers Architects Asbestos Asphalt Paving Associations Attorneys Audio/Video Integration Audio-Video/Home Theater
Contractors Automated Access Systems Awnings/Canopies Banks Barricades & Traffic Control Bath Sales/Service Blasting Boat Docks Boring-Horizontal Brick Manufacturers/Suppliers Builders Building Products & Materials Cabinets/Countertops Cable Television CAD Software Carpentry/Millwork Carpet Cleaning Carpeting Ceiling Fans
Cement Contractors Central Vac Systems Ceramic Tile-Install & Repair Chimney Fans-Fireplaces Civil Engineering Closet Linings Closets Collections Columns/Balustrades Commercial Repair & Maintenance Commercial Trucks Communications Community Planners Computer Software/Hardware Concrete Contractors Concrete Equipment Concrete Homes Concrete Products/Suppliers Concrete Pumping Concrete Sawing & Coring Connectors Construction Aggregates Construction Clean-Up Consultants Copper Works Counter Tops Cranes Cupolas Custom Cabinetry & Furniture Custom Closets Customized Interiors Decks Decorative Concrete Decorative Electrical Products Delinquent Assessment Collections Demolition Designers-Residential
Developers Door Viewer Doors Drafting Services Drywall/Sheetrock Electrical Contractor Electrical Equipment & Supplies Elevators Enclosures Energy Conservation Management Engineer-Civil Design/Survey Engineering Equipment Environmental Engineers Equipment Rental Erosion Control Materials Estimating Excavating/Grading/Hauling Exterminators/Pest Control Fans Fencing Financial Institutions Financial Services Fire Alarms Fire Protection Fireplace Equipment/Accessories Fireplace Installation Floor Coverings Foundation Support Products Foundations Fountains Framing Garage Doors Garbage Disposal Gas Distributors Glass & Mirrors Glass Scratch Removal/Restoration Glass Tinting & Coating
One free listing with any size ad. Additional listings are $20 each. No limit.
________ Additional Categories X $20 = $____________________
Initial:________ Date:____________________
the communicator
Membership Directory & Service Guide
Marble - Suppliers Masonry Contractors Masonry Suppliers Metal Building Metal Fabrication Metal Working Millwork Manufacturers Mobile Modular Offices Moisture Barriers Mold Remediation Mortgage Services Mosquito Control Moldings Mulch Monitoring Nursery - Wholesale/Retail Paint Contractors Painting Supplies Patio & Decks Paving Pest Control Pipes Plumbing Contractors Plumbing Fixtures And Supplies Pool Renovations Pools & Spas Portable Toilets Power Tools Printers Professional Service Firms Propane/Gas Publications Reserve Studies Sealcoating Contractors Security Services Security Systems Septic Tanks Sheet Metal Shelving Siding Signs/Displays/Billboards Silt Fencing Skid Steer Loaders Sprinkler Systems
Government Agencies GPS Vehicle Tracking Systems Grading/Excavating Granite Gutters/Downspouts Gypsum Concrete Handicap Lifting Equipment Handicapped Consulting Handyman Hardware Hardwood Flooring Hazardous Materials Removal Home & Garden Show Home Automation Systems Home Maintenance Hydroseeding Inspectors-Private Insulation Materials Insulation-Contractor/Supplier Insurance Interior Designers Interiors Internet Iron/Ornamental/Welding Irrigation Systems & Equipment Kitchen Hood Exhaust Ventilators Kitchens Land Development Companies Landfill Landscape Architecture & Design Landscape Construction Landscape Contractors Landscape Lighting Landscape Putting Greens Lead Paint Removal Lifts Light Bulbs Lighting Fixtures Lightning Protection Locking Systems Lumber Mailboxes Management Services Manufactured Housing
Stair & Stair Part Manufacturing Steel Erection/Fabrication Steel Framing Stone Building/Landscaping Stone Fabrication & Installation Stone Manufacturer & Wholesaler Stone Supplier Straw Blowing/Matting Structural Drying/Dehumidification Stucco Surface Protection Surveyors Swimming Pools - Construction Tennis Court - Construction Tile & Stone Supplier Tile Contractors Toner Cartridges Top Soil Trade Show Production Tree Services Trucking Trusses Underlayment, Gypsum Urban Design Utilities Vacuum Systems Ventilation Equipment & Systems Venting Producers Wall Coverings Warranty Service Water & Sewer Treatment Water & Wastewater Equipment Waterproofing Web-Based Prospect Marketing Window Coverings Window Tinting Window Treatments Windows Wine Cellar Design & Construction Wood Fireplace Mantels Wood Flooring Zoning Facilitation Other: __________________
One free listing with any size ad. Additional listings are $20 each. No limit.
________ Additional Categories X $20 = $____________________
Initial:________ Date:____________________
Full PageNo Bleed
2/3 PageVertical
1/2 Page Long
Vertical
1/2 Page Horizontal
1/2 PageVertical
1/3 PageSquare
1/3 PageHorizontal
1/3 PageVertical
1/4 Page Horizontal
1/6 PageVertical
1/4 Page Vertical
1/6 PageHorizontal
1/8 Page Horizontal
1/8 PageVertical
2/3 PageHorizontal
Double Page Spread Bleed
Full Page Bleed
Full PageNo Bleed
1/2 PageVertical
1/2 Page Horizontal
1/3 PageHorizontal
1/3 PageVertical 1/4 Page
Horizontal
1/8 PageHorizontal
1/4 Page Vertical
1/6 PageHorizontal
2/3 PageHorizontal
Double Page Spread Bleed
Full Page Bleed
Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).
the communicator
Membership Directory & Service Guide
Print Advertising Specifications
Magazine Trim Size: 8.375" x 10.875"
17" x 11.125" 8.625" x 11.125" 7" x 9.5" 7" x 6.333" 4.583" x 9.5"
7" x 4.583" 3.333" x 9.5 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5"
4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333"
Directory Trim Size: 5.75" x 8.5"
11.75" x 8.75" 6" x 8.75" 5" x 4.916"
5" x 3.666" 5" x 2.333" 2.333" x 4.916"
2.333 x 1.666"
5" x 7.5"
2.333" x 7.5" 5" x 1.666"
2.333" x 3.666" 2.333" x 2.333"
Artwork Requirements
All digital color and greyscale artwork must be supplied
at 300 dpi. Line art must be supplied at 600 dpi.
High-res PDF, EPS, TIFF and JPEG files are accepted.
Images from the Web are not suitable for printing. All
color artwork must be in CMYK mode; black-and-white
artwork must be in either greyscale or bitmap mode.
RGB mode artwork is not accepted and if supplied will
be converted to CMYK mode, which will result in a color
shift. All screen and printer fonts as well as linked
images must be supplied if not embedded in the file.
Ad Material Upload
Go to the Naylor website at www.naylor.com
Production Services, Proofs and Revisions
Naylor charges a $50 artwork surcharge for artwork
creation or changes. This additional fee will appear on
your final invoice if the artwork submitted is not
publishing ready.
Note: Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.
Directory/Magazine:
DPS Live Area: 15.417" x 9.5"
Full-Page Live Area: 7" x 9.5"
Roster:
DPS Live Area: 10.75" x 7.5"
Full Page Live Area: 5" x 7.5"
Digital Edition - For more information, visit: www.naylor.com/onlinespecs