building the digital events team of the future
DESCRIPTION
Presented at the Virtual Event Summit. How to build a virtual event team.TRANSCRIPT
Room Twitter #VES11d
Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering
Kenny Lauer Barb DeMaria Phil Tierney VP, Digital Experience SBM Live Events Director Integration Architect, IT George P. Johnson Stamats Business Media Intel Twitter: @kennyL
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Strategist Producer
Creative Technologist Engagement
YOUR TEAM
--Gertrude Stein?
“
” 1
© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
Mark your audience
Assess your
objectives & goals
Strategy
Technology Mapping
M A S E T R
Execution
Review & Revisit
M.A.S.T.E.R Virtual Event Strategy 1
™
5
2
6
PLATFORM
Outsource? 3
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Kenny Phil Barb
Building the Digital Events Team of the Future
Digital Team
Creative Manager
Program/Project
Manager
Webcaster
Strategist Producer
Stakeholder Liaison
Engagement SME
STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY
STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY
STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY
STRATEGY
FORMAT
ENGAGEMENT
MINDSET
CORE
RISK
EXPERIENCE
GEOGRAPHY
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Kenny @kennyL [email protected]
Phil [email protected]
Barb [email protected]
Who are we again?
Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering
GPJ Confidential. Not to be distributed without written approval from GPJ.
A ROADMAP FOR ACHIEVING THE VISION
DISCOVER
Fully understand
the objectives of all
stakeholders, and assess needs and feasibility
DEFINE
Define the strategy,
resources, touchpoints,
activities, communications, experiences, and technologies to be employed
DELIVER
Integrate the experiences
and engagements,
and deliver flawlessly
DEVELOP
Develop the content,
experiences and
engagements
“An Event is an event is an Event”