building the intercloud
TRANSCRIPT
The Internet of Everything is changing Everything
Building the Intercloud
Enrico Mercadante,
Cloud and Technical Operation Leader Cisco EMEAR South
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Agenda
From many Clouds to the Intercloud
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Building Blocks of the Intercloud
The Raise of Hybrid, Agile IT
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New Breed of
Apps Mobility/Video Cloud Internet of Things
Big Data and
Analytics
TECHNOLOGY TRANSITIONS
INCREASING BUSINESS DEMANDS
IT between new business demands and rapid technology shifts
Growth and Productivity
Security and Regulatory Compliance
Globalization User
Experience and Expectations
New Business Models
EVOLVING ROLE FOR IT
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Big-Data and Real-Time Analytics
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Cloud promises business benefits such as lower IT costs, faster access to information & increased sales
Source: 2013 IDC Services Group Survey: U.S. Professional Services Opportunities Related to Cloud Services, Doc #239862, March 2013, 2013 Cloud
Professional Services Survey, N = 421, IDC
0% 10% 20% 30% 40% 50% 60%
Improved application testing
Access to latest functionality
Less reliance (dependency) on IT staff
Increased sales/revenue
Improved customer satisfaction
Standardization/automation of processes/systems
Introduce new products/services faster
Increased flexibility in app. Dev.
Operational savings (beyond IT)
Better/faster access to data/information
Lower IT costs
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The Shifting focus of IT spend Cloud spend to become a significant element of IT by 2017
•
•
6%
12%
0%
2%
4%
6%
8%
10%
12%
14%
0
20
40
60
80
100
CY 12 CY 13 CY 14 CY 15 CY 16 CY 17
Cloud Spend % of IT Spend
US$B EMEA-R Cloud Services+Infrastructure Forecast ($B)
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Cloud DC Traffic
8
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Workloads in Private/Public Cloud DCs
9
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Journey to IT Delivered as a Service
Automate Service
Delivery
Virtualize the
Environment
Standardize
Operations
Increased IT Operational Excellence (Agility, Efficiency and Simplicity)
Increased Cloud Readiness (Physical - Virtual - Cloud)
Consolidate
Assets
SaaS/IaaS (not Integrated)
IaaS/PaaS/SaaS (IT Integrated)
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Customer Decisions in the Move to Cloud
Technology Based
OR
Services Based
1 IT Org Design
Services
Based?
Buy? Enterprise
Class?
2 Risk
Build
OR
Buy
3 Cloud Provider
Best Effort
OR
Enterprise Class
Value Add Cost Time to Deploy Risk Profile Experience
KEY DECISION CRITERIA
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The CIO’s Challenge
5-10X Cloud services typically purchased without
IT involvement (Cisco) Vis
ibili
ty
50% Global 1000 companies that will have customer data stored in the public cloud by 2016 (Gartner)
Ris
k
90% Percentage of IT expenditures spent outside of IT budget by 2020 (Gartner)
Bu
dg
et
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Transition from Private to Hybrid Clouds
Private
Hosted/ Managed
Companies
Cloud Providers
Public (Low Cost)
Hybrid (Control)
Partner Clouds (High Value)
Cloud Options
SaaS
Cloud Infrastructure
In 2014 the Hybrid Cloud
Integration
Expenditures will be
3% of Total IT Budget
and 24% of the Cloud
Budget
Technology Business
Research, Inc.
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Cisco Powered The Cloud Standard…From The Leader In Networking
Assured Performance End-to-end secure, reliable
operations
Third-party audited solutions
Documented cloud scalability
Continuous Innovation Reputation for leading technology transitions
Commitment to open standards
Highest percentage of R&D investment-to-
revenue
Faster Time to Value Proven Cisco validated architectures
Solutions to connect providers and
consumers
Lifecycle of professional services
Cisco Powered Cloud Services
Infrastructure as a Service (IaaS)
Hosted Collaboration Solution (HCS)
Hosted Collaboration Solution for Contact Center
(HCS for CC)
TelePresence as a Service (TPaaS)
Desktop as a Service (DaaS)
Disaster Recovery as a Service (DRaaS)
Cloud Cell Architecture for SAP Hana (SAP
HANA)
Foundation for Software as a Service (FnSaaS)
Security as a Service (HSS)
Application Experience as a Service (AXaaS)
BYOD as a Service (BYODaaS)
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Speed Scale
Security Innovation
PACE OF CHANGE2
New Cloud Rules Emerging
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Cisco Intercloud Strategy
HCS
Microsoft Suite aaS
DRaaS
PaaS
IaaS
Enterprise Private Clouds
Public Clouds
Partner Clouds Cloud Services
and Applications
APIs
Portal
APIs
APIs
Meraki
Security
Analytics
vDesktop aaS
WebEx
HANA aaS
IOE aaS
Collaboration and Video
Big Data and Analytics Native Cloud
Applications
Enterprise Workloads
Intercloud Fabric
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An interesting analogy...
World of Isolated Clouds
(2000s)
Each Cloud is custom
built with no consistent APIs
Intercloud
The Intercloud
Web-scale Architecture | API Driven Automation | Open, Secure, Hybrid
Connected for application
acceleration with Open APIs
The Intercloud
Intercloud
Internet Islands of Isolated PC LAN
Networks (1990s)
Multiple LANs using
multitude of protocols
The Internet
Connected using Industry
Standard IP protocol
The Internet
IP Based | Open Standards
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ENTERPRISE DC / PRIVATE CLOUD
End User and IT Admin Portals
Fabric Extender Network,
Compute, and Storage
vSphere
Hyper-V*
Openstack/KVM*
CloudStack/Xen*
Intercloud Fabric
for Business
EC2 APIs
Azure APIs
Intercloud
Fabric for
Providers
PROVIDER CLOUDS
Intercloud Ecosystem
Cisco Intercloud Fabric provides workload portability across hypervisors for private and provider clouds
* Available in subsequent releases
Others..
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Intercloud Fabric Enabling Dev/ Test Use Case Online Gaming Company Needs Faster Access to Resources to Test New Games
DC/Private Cloud
Provider Cloud A
Provider Cloud B
On Demand
Dev/Test
Environments
Promote to
Production in
Private Cloud
• Choice of Cloud Provider Based on SLAs
• Workload Portability to and from Cloud
• Policy Based Workload Placement
Need Dev/ Test
Environment in
Public Cloud
Choose
Alternate Cloud
for Production
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Capacity
DC/Private Cloud
• Elastic Capacity
• Secure and Policy Driven
• No data migration necessary
Provider Cloud Seamless Hybrid Cloud
Need More Capacity to
Support Marketing Campaign
Select Workload
Create Workload
in Cloud Size to Match
Demand
Intercloud Fabric Enabling Capacity Augmentation Marketing Company Needs Resources to Run Time Sensitive Web Campaign
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Addressing Speed and TCO: Cloud Application PODS
Provider Enterprise
System CTR
HyperV
VCloud Director
VSphere
OpenStack
KVM
UCS-D Cisco/CIAC
Any Hypervisor
Customer Choice
No Hypervisor
Cisco ONE Platform
Traditional Enterprise Apps
Microsoft Applications
Media Services
• SAP
• Oracle
• JD Edwards
• Sharepoint
• Exchange
• SQL
• SAP HANA
• Hadoop
• Database
• Security, FW
• Mobility, EPC
• L2,L3, L4-7
• Collaboration
• Video
• Cloud DVR
• Content
Delivery
Cloud Services
Typical Value Workloads
Open Management Ecosystem
Library of Application Profiles
Best in Class Infrastructure
Web Scale Network Services
Bare Metal Applications
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And delivers Tangible Benefits for Business Applications
With ACI Without ACI
New Application New Application
IT administrators App
requirements
Simpler
There is no shared architectural model.
Shared model for policy automation.
Faster
Efficient
IT admins work in silos.
Days
IT admins work at the application level.
Hours
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Application Centric Infrastructure (ACI) drives consistent policy across all cloud deployment models
Private Managed Hosted Public
Workload portability with choice, consistency, control and compliance
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• Public cloud experience for developers
• Application focus for administrators
• Private cloud that “just works” with SaaS-like experience
• Shift the conversation from the infrastructure to what you do with it (build
amazing applications)
Metacloud
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Hybrid Cloud
Community Cloud
Public Cloud
Virtual Private Cloud
Cisco Certified Partner
Public Cloud
Hosted Private Cloud
PRIVATE CLOUD
Imp
lem
en
tatio
n a
nd
Op
tim
iza
tio
n S
erv
ice
s
Application Centric Infrastructure Intercloud
Fabric
Integrated Infrastructure
Cloud Enablement Platform
TCO
Risk
Agility
Data and Application Platforms
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Vision: Single Management Pane for Hybrid Cloud
SaaS Cloud On-prem
Cisco Cloud Services Self-Service Portal Catalog of Services for IaaS, PaaS, and SaaS Management Console Cisco Cloud Services Catalog
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Cisco’s Intercloud Ecosystem Partner Roles
Enterprise Private Clouds
Public Clouds
Partner Clouds Cloud Services and
Applications
Cloud Builder
Private Clouds
Intercloud Alliance Partner
(CCS)
Cisco Partner Technology Partner
Aggregator
Consultant (Influencer)
Cisco
Channel Partner
Reseller
Application /SaaS
Partner
Developer
Intercloud Provider
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Network-
centric
partner
ecosystem
Application
centric policy
control
VM
portability
Data
virtualization
Cisco’s Intercloud Differentiated Principles
Building the Intercloud