building the narrative
TRANSCRIPT
Gordon Kangas Owner
position idea
The Goal
“I want them to go through our catalogue”
“I want them to donate” “I want them to vote yes”
“achievable challenge”
Big Idea
“I want them to go through our catalogue”
“I want them to donate”
“I want them to vote yes”
“You will find what you’re looking for in our catalogue”
“Voting yes makes sense”
“Now is the best time to give”
“You will find what you’re looking for in our catalogue”
Tagline:
“You find it at Finigan’s”
Wide-Spaced
Zig-Zag
you’re not there to be
interesting
you’re there to be
effective
Tip-Toe
Just Right
@gordonkangas
fluentpresentations.com
@befluent