Building the Prepress-Printer-Publisher-Paper Infrastructure: Information & Technology

PRIMEX 2003 ConferenceFebruary 13, 2003

Neil O’CallaghanSVP, TechnologyAGT•seven

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Supply Chain Optimization

Sometimes . . . we forget what we do.

Sometimes . . . we forget what we do.

Sometimes . . . we forget what we do.

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IT Opportunity for the Graphic Arts Industry

• Manual

• Redundant

• Time Consuming

• Error Prone

• Costly

• Technologically Backward

• Broken . . .

• . . . Other Than That They are Great!

Our Current Business Processes Are . . .

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Electronic Exchange of Business Information Will . . .

• Enrich the Customer Service Experience While . . .

• Reducing Cost of Service and . . .

• Improving Quality of Service and . . .

• Increasing Efficiency and . . .

• Enhancing Turnaround . . .

• That’s Not All Bad!!

• FedEx.com as an Example

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Core Business

ASP Services and System Sales

Client Business Processes

PrepressWork in Process

Prepress Archive

Client “Library”

Printers

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Core Business

ASP Services and System Sales

Client Business Processes

PrepressWork in Process

Prepress Archive

Client “Library”

Sometimes . . . we forget what we do.Printers

Sometimes . . . we forget what we do.Source: THE BUSINESS OF DIGITAL PRODUCTIONIN THE GRAPHIC ARTS© Copyright 1997 Graphic Communications Association

Sometimes . . . we forget what we do.Source: THE BUSINESS OF DIGITAL PRODUCTIONIN THE GRAPHIC ARTS© Copyright 1997 Graphic Communications Association

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Sample Workflow

Publisher

Printer

Agency

Distribution

AgencyPrepress

PublisherPrepress

AdMgmt

Photo

Talent

Outdoor

Sometimes . . . we forget what we do.

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Industry Standards . . .

• CIP4

• JDF

• UNADI

• SPACE XML

• Ad-ID

Can’t Live With Them, Can’t Live Without Them

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What is CIP4?

CIP4 is an international, world wide operating standards body located in Switzerland. The purpose of the association is to encourage computer based integration of all processes that have to be considered in the graphic arts industry, in particular the specification of standards, including the Job Definition Format (JDF).

The International Cooperation for the Integration of Processes in Prepress, Press and Postpress

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What is JDF?

The Job Definition Format is a comprehensive XML-

based file format/proposed industry standard for

end-to-end job ticket specifications combined with a

message description standard and message

interchange protocol.

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What Will JDF Do?

• streamline information exchange between different applications and systems.

• enable the entire industry, including media, design, graphic arts, on-demand, and e-commerce companies, etc. to implement and work with individual workflow solutions. 

• integration of heterogeneous products from diverse vendors into seamless workflow solutions.

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Important JDF Features:

• Carry a print job from genesis through completion.

– Detailed description of the creative, prepress, press, postpress, and delivery processes.

• Bridge the communication gap between production and Management Information Services.

– Instantaneous job and device tracking, detailed pre- and post-calculation of jobs

• Bridge the gap between the customer's view of the product and the manufacturing process

– Defining a process-independent product view, process-dependent production view of a print job.

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Sometimes . . . we forget what we do.

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SPACE-XML

• Specifications for Publisher Agency Communications Exchange

• Advertising space reservations

• Insertion orders

• Change orders

• Material handling instructions

• An IDEAlliance initiative

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UNADI

• Universal Ad Identifier

• Standard numbering and identification system

• Public method of identifying and tracking ads and ad materials across enterprises

• An IDEAlliance initiative

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Ad-ID

• Advertising Digital Information, LLC

• Jointly owned by AAAA & ANA (American Association of Advertising Agencies, Association of National Advertisers)

• Proctor & Gamble, Pepsi, and Ernst & Young announced support

• Generates unique identifying codes for advertising

• Used for scheduling, media placement, billing and verification

• Replacement for 32 year-old ISCI system in broadcast advertising (Industry Standard Coding Identification)

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“This is an important step forward for the industry and P&G. Ad-ID will help ensure we deliver the right message, in the right context, at the right time to our consumers. We believe one universally accepted standard will help the industry work more efficiently and effectively together.”

Jim StengelGlobal Marketing Officer

The Proctor & Gamble Company

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“The digital marketplace demands digital solutions. Ad-ID is the first step toward improved communications across digital platforms and the sharing of ideas on a global basis.”

Dawn HudsonPresident, Pepsi-Cola North America

PepsiCo, Inc.

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The ANA (Association of National Advertisers) represents over 300 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising.

ANA Press Release

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Conclusions (well . . . the end at least)

• Get Your Internal Systems Together (Open and Accessible)

• Requires Pervasive Industry Adoption (Beta vs. VHS)

• Everyone Benefits, But Everyone Must Want It (and PUSH for it)

• Key to the Advancement of the Industry (Else we Stagnate)

• The Next Frontier of Graphic Arts (Production Issues Almost Baked)

• JUST DO IT!!

Thank You