building the ux center of excellence at vistaprint (ux strategy conference 2013)
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Building the UX CoE as the foundation for UX strategy at VistaprintTRANSCRIPT
Building the UX Center of Excellence
Susan C. Rice
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Agenda
• Who We Are • UX Center of Excellence• UX Strategy• Key Learnings
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Who We Are
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Vistaprint N.V. (Nasdaq: VPRT)
We empower more than 15 million micro businesses and consumers annually to make an impression with affordable, professional products and services.
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Company Facts
> 1 billion dollar company
> 4,100 employees worldwide25 localized websites 13 offices3 state of the art manufacturing facilities
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UX Center of Excellence
??
?
804/10/2023
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“Considered”
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It all starts with a team…
Vision: Creating a holistic, unified experience for Vistaprint customers
VISION
Introducing the Center of Excellence
A team of subject matter experts that define and promote best practices and processes around a specific focus area to maximize business results.
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How?
04/10/2023
1204/10/2023
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Customer Commitments
We focus on delighting our customers by creating an effortless enjoyable experience based on user centered design, customer research, and iterative improvements.
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UX Strategy
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1992 2008 2013
123 yrs combined experience
Lexington & Barcelona
Skills & Expertisewireframes visual
designheuristic
evaluationusability testing
information architecturecompetitive
analysisuser experience
field studies
interaction design user stories contextual inquiry
web analytics
user research
card sorting eCommerce
personas
site maps
user mapping
prototyping
survey
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Key Learnings
“You have to unlearn the habit of waiting to be told what comes next…”
Penelope Trunk, Co-Founder of Brazen Careerist
Don’t make assumptions
Ask questions
Build coalitions
Be creative
Make connections
Show business value
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Thank You.
Susan Rice leads Global User Experience Design at Vistaprint (VPRT). In 2011, she influenced executive leadership to reorganize a distributed UX team – creating the UX Center of Excellence. Since then, she’s doubled the size of the team – enabling greater UX input and strategy into all aspects of the project lifecycle.
www.linkedin.com/in/susanriceux/
Special thanks to Rich Buttiglieri for sharing his work on the UX Maturity Model.