Building Tools and Content for Global, Mobile TrainingA Case Study Based on windowsmobiletraining.com

We hope you learn…

• Programs need to scale globally, but be relevant locally

• Content must be flexible, adaptable and timely

• Online learning programs likely need a mobile component

Overcome knowledge gap in the channel

Support complex, global partner ecosystem

Create brand and platform advocates

Costand

scalability

Business GoalsSales reps sell what they know

12 languages, 15 markets

Deployed across

Europe and Asia/Pacifi

c 2004

Launched June, 2003 in the US

Online learning for retail sales who sell Windows Mobile devices

Windows Mobile Training Overview

46,000 registered

users

3,100 certified Windows Mobile

Specialists

Over 200,000 online

trainings completed

Reduced cost/training by 50%

two consecutive

years

Portalization Engine Making it relevant locally

Product & Sales Training

• Engaging• Highly interactive• Localized

Technical Training

• How-To’s• Knowledge Bank• Device Demos• Tips and Tricks

Local Publishing Toolslocal, fast, flexibility

• Homepage Updates• Content Publishing• E-Mail Blasts• Database

Management

Rewards & Recognition

• Prize shop• Specialist certification

DEMOWindows Mobile Training Site

Why M-Learning?

New generation

of Internet-enabled mobile devices

User and partner feedback

Serve changing program audience

Support emerging markets

Windows Mobile Training Mobile

• Assess user needs• Assess existing content

& services• Define solution

– Intersection where mobile users needs = existing content

– HTML browser based mobile portal

How we approached the challenge

DEMOMobile Portal Prototype

What’s Next?

• User feedback on beta• Launch HTML version across all

markets• Expand support for other

devices/browsers• Continue to evaluate new

technologies for mobile learning– Flash based learning modules– Local applications for offline

access– SMS for information alerts

Conclusions

• Global scope and local relevance

• Content is king• The world is mobile

Discussion