building trust by simplifying digital experiences for everyone · tracey greer (@tracey_greer)...

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Building trust by simplifying digital experiences for everyone Andy Pimlett (@andypimlett) – Head of Front End Tracey Greer (@tracey_greer) – Marketing Manager Talk to us today on Twitter #MandoDigitalTrust

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Page 1: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

Building trust by simplifying digital experiences for everyone

Andy Pimlett (@andypimlett) – Head of Front End

Tracey Greer (@tracey_greer) – Marketing Manager

Talk to us today on Twitter #MandoDigitalTrust

Page 2: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

Anxiety will greatly reduce the potential for a positive outcome.

Page 3: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

Get WP photo from Luke

#MandoDigitalTrust

Trust is the key to removing anxiety.

Page 4: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

1 million people will have

dementia by 2025.

The population is ageing

18.2% over 65 compared with

a decade ago.

Half a million bone

fractures per year.

1 in 4 will suffer some form

of mental illness each year

1.5 million new parents each

year breast/bottle feeding or

otherwise being temporarily

impaired.

11 million people with a

limiting mental or physical

disability.

Over 2 million living with sight

loss, 360,000 registered blind.

Over 15 million living with at

least one chronic condition.

#MandoDigitalTrust

Page 5: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

Co

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#MandoDigitalTrust

Design for the individual,Serve everyone.

Page 6: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

Starting the journey…

• Focus on what’s important

• Evaluate early and often

• Don’t just test in the lab

• Evolve your accessibility standard

Page 7: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

Inclusivity builds trust.

Page 8: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

How can the emergence of new channels build trust for everyone?

#MandoDigitalTrust

Page 9: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

Earn trust by being where your customer is & deliver what they expect

Page 10: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

We are now connectedmore than ever

Page 11: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#1 Voice-controlled everything #MandoDigitalTrust

Page 12: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#2 Multiple, multi-sensory devices #MandoDigitalTrust

Page 13: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust
Page 14: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#3 Language barriers eliminated #MandoDigitalTrust

Page 15: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust
Page 16: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust
Page 17: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

#MandoDigitalTrust

Next steps…

• Pick up a copy of our white paper or download from our website

• https://content.mando.agency/making-digital-simple-for-everyone

• Talk to us afterwards about our website accessibility audit

• Let us audit your website to make sure it is accessible and simple to use

Page 18: Building trust by simplifying digital experiences for everyone · Tracey Greer (@tracey_greer) –Marketing Manager Talk to us today on Twitter #MandoDigitalTrust. #MandoDigitalTrust

Thank you

@andypimlett@Tracey_Greer

#MandoDigitalTrust