Social Platform Project

Proposed by: Quangnm

Contents

• Mobile Internet users• Social Platform Concept• Products range• Revenue Model• Why user willing to pay?• Opportunities and Threats• How to compete with rivals

Mobile Internet Users

• Current number:- 35 Mils mobile users (unique)- 30 Mils online users- 3~ 5 Mils mobile internet users• 2015 Estimation: - Mobile user = online user = ~50 Mils- Mobile internet user: 50% = ~25 Mils• Current Annual growth of smart phones: 100%

Social Platform Concept

• Aim in: SNS + enterprise market + wireless users• Social ID + Payment Platform• Build up a huge Online + Mobile community• Content – Relationship – Entertainment –

Media• Interface: Mobile + Desktop + TV• Intergrated platform: Web + Wap + Application

+ Others

Product Range

• Mobile - Online content Portal• Mobile – Online social game• Instant message + social networking• Music (licensing, ringtone, ring back tone,…)• Mobile marketing services provider

Revenue Model

• B2C: - SMS (8xxx) payment for mobile contents- Virtual Money Feeding (via online and mobile)• B2B: - Online – Mobile marketing- Internet banking

Why users willing to pay?

• Fast and integrated communication platform• Single entrance to internet media, SNS,

interactive entertainment, blog, e-commerce• Personalized contents• User Relationship• User – Content - Payment• Cost of switching

Oppotunities

• Politic: Stable• Government Policy on social network and mobile

marketing• Huge User base (Mobile + Online)• Huge enterprise market• Spend more money on digital contents and digital ads• Vietnamese culture: gambling + communication

impliedly• Convenient Payment: Online – Mobile

Threats

• More rival- Domestic: VNG, FPT, VTC, VTC, Telcos,…- Global: Facebook, Apple, Google,…• The pressure of technical system• Social issues and government policy

Thank you for listenning!

Quangnmquangcb@gmail.comCellphone: 0904862366