building websites 101 (online portfolios) 112013
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Plan PlanPL
ANNI
NGKnow your objective • Getting hired• Sharing knowledge• Providing services
De�ne yourself • Who are you? Writer? Producer? Photographer? Designer?• What skills do you o�er?
Look for inspiration • See what others are doing
Develop content and gather assetsThings you’ll need:• Web hosting and domain (Check availability at www.Namechk.com) • Short bio and image• Resume (.pdf)• Work samples
WEBSITE BUILDING 101
PLAN
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Develop content and gather assets Organize contentPL
ANNI
NGThink about the site navigation• Home• About• Blog• Portfolio • Contact
Organize content Organize contentPL
ANNI
NGHome• Logo• Tagline
About• Share your background, your story and your passion• Allow readers to form a bond with you... and want to work with you
Portfolio• Choose your best content• Showcase the service(s) for which you want get hired
Contact• This information should be obvious and easy to access• Link to social media accounts that are active and professional
Organize content Think about your audiencePL
ANNI
NGPeople could view your site on multiple devices, so consider a responsive website templates that adjust according to the screen size of the reader’s device
Think about your audience Free/cheap options for building websitesEX
ECUT
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Consider the following:• www.WordPress.com• www.Wix.com• www.Weebly.com• www.Tumblr.com• www.Squarespace.com• www.About.me• www.Bluehost.com (for setting up a “self-hosted” version of Word-Press)
Resources: http://bit.ly/NABJDTFPortfolioTips and http://bit.ly/5FreePortfolioSites
Free/cheap options for building websites Work smarter, not harderEX
ECUT
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Use keywords (SEO) • Include a phrase such as “Triad area designer” in multiple places• Proofread your text
Take your time
Use internal links and calls to action• “View my portfolio”• “Print my resume”• “Contact me”
Test as you go• Make sure links work
Work smarter, not harder Update as neededM
AINT
AINI
NGUpload a new resume
Add new work samples
Post blog entries consistently
Promote new items
Renew your hosting package
Plan SourcesLI
NKS• http://www.smashingmaga-zine.com/2009/02/26/10-steps-to-the-perfect-portfolio-website/ • http://www.poynter.org/how-tos/career-develop-ment/229101/creating-an-online-portfolio-tips-for-storytellers/• http://www.inc.com/ilya-pozin/build-a-killer-web-site-19-dos-and-donts.html • http://tech.journalism.cuny.edu/2011/01/11/cre-ate-a-top-notch-journalist-portfolio-website/• http://bit.ly/NABJDTFPortfolioTips• http://bit.ly/5FreePortfolioSites
Sources Contact InformationCO
NTAC
T ME
Dioni L. WiseDigital Content Specalist, Pace Communications• www.DioniLWise.com• @DioniLWise• [email protected]