Building your brand as a recruiter using social media tools

Esther Riesenbeck http://RecruiterEsther.wordpress.com

Who Am I?

Before I joined maandag®:I studied Human Resource Management. For 3 years I worked as a Career Coach at Alexander Calder.

Today: I work as a Recruiter at maandag®, specialised in sourcing, recruiting, and qualifying technical candidates in construction and civil engineering, building efficient and complete workforce solutions.

Recruiting & Marketing

Employer Branding - the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market.

Personal branding - is the process whereby people and their careers are marked as brands.

Marketing yourself with social media

As recruiting and sourcing professionals, we cannot deny the fact that we’re also salespeople, marketeers, PR folks !It’s part of our job – we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table.

Employee / Recruiter Branding

Meet Chris Hoyt, Talent Engagement and Leader at Pepsi.

What are we going to talk about?

1)Prepare questions before you start any activity.

2)Choose the right strategy.

3)Tools and resources.

4)Market yourself without being annoying!

Tools & Tips to build your brand

Just before we start ,you need to answer yourself a few questions.

Preparation Questions

When people search for your name on Google what are they going to find?

Esther Riesenbeck

Preparation Questions

What are you trying to achieve?Position yourself as an expert in your field to your client and your candidates.

Preparation Questions

Who is your audience? What are their needs?Where they can be found on-line?

Selecting the right technology to reach the right people.

Preparation Questions

What do you look like online?

Preparation Questions

What are your resources ?Time

Talent

Budget

Preparation Questions

Are you willing to put yourself out there ?Do you have what it takes?

Preparation Questions

Can you explain in a few sentences how you are unique and different from your colleagues?

Possible strategies

Basic strategy:Opening online presence in at least one business social network.

Example of basic strategy

Advanced strategies

1 )Wider on-line presence like personal & business Facebook andTwitter profiles.

2 )Managing on-line groups, forums and communities.

3 )Your own content : writing, videos, pictures.

4 )Your own platforms: like your own blog.

Tools and Resources

Use the social media tools to increase and maintain your network!

Tools and Resources

How do I start writing?

- Start reading others and expose yourself to many styles of writing.

- Writing comments on others posts.

- Writing on other peoples platforms (like blogs).

- Writing on your own platforms.

Tools and Resources

Time management is all about priorities!Building your structures in a good way will save you time later in the maintenance part.

Tools and Resources

It’s all about the content! Be on top of your file and be an expert!1)Open RSS reader and be updated with what is new.2) Write your own content or customize others.*Content can be posts, comments, videos and pictures.

Tools and Resources

Don’t be annoying !Pass your massage in a creative a innovative way !

1)Not every on-line space is a job board , mix up your massage!2) Do you know the desperate marketeer ? YesThe one who keeps pumping you SPAM.3) Don’t steal others content! Give credit.

Summary

Remember that social media is just a tool to :1) Send your message2) Build your name as a professional3) Build your network and your brand

THE END

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