BUILDING YOUR!BRAND ON!

SOCIAL MEDIA!A complete guide to increasing engagement and sales

IMPORTANCE OF SOCIAL MEDIA!

•Realtalk:socialmedia=$$$.

•Socialmediahascreatedawholenewsourceofpoten9alforrevenueandtheabilitytoreachasubstan9allylargerclient/customerbaseforFREE!

•Endlesspossibili9es,IFyou:1.Buildyourbrandimage2.Investthe9me&beac9ve3.Engageyourfollowers

BUILDING YOUR BRAND!

•Howareyougoingtobedifferent?Standoutfromthecrowd.

•Whatyouputontheinternet/socialmediaishowclient/customersdevelopapercep9onofyou.“YourvibeaPractsyourtribe.”Ex:Ifyouwanttoheavilytargetbridalclients,yoursocialmediashouldreflectapredominatelybridal-orientedcontent.

CREATING A BRAND IMAGE!

•Allsocialmediaaccountsshouldconveyyourdesiredaesthe9cinordertobuildaconsistentbrandimagethatclientsandcustomerseasilyrecognize.

PRO TIP: CreateaPinterestbrandboardthatreflectsthedesiredaesthe4cyouare

tryingtoachieve.Pininspira4onfromfellowbrands,businesses,oraccountsthatyoufeelwellreflectyourbusinessimage.

Askyourselfwhyyoupinnedeachimage?Whatstandsouttoyou?Noteanykeycolorschemesorrepe44veimagestylingonyourboardanduse

theseasinspira4onwhencrea4ngyourowncontent.

EXAMPLE OF BRAND BOARD!

CONTENT CREATION!

•Photography&Edi9ng

•Comments&Hashtags

•InstagramStories,Facebook,&GoingLive

PHOTOGRAPHY & EDITING!

•Whenstagingaphoto,alwayskeeptheprimaryfocusontheproduct/serviceyouarewan9ngtospotlight

PRO TIP: ALWAYSbesurethatimagesusedforcontentcrea4onare300dpiorlarger

(akahighresolu4on).Avoidshoo4ngindarkseJngs.

Havingahard4mefindingagoodshootseJnginyoursalon/store?Naturallightprovidesthebesttruecolordepic4on.Ifyouarelackingawhitewallorsolidbackground,aquickandeffec4vehackcanresultfromtapinglargewhiteposterboardonawalloutsideyoursalon/storeand

havingclientscomeoutintothenaturallighttocapturealook.

STEP BY STEP EDITING!

CAPTIONS AKA COMMENTS!

•Makesurethatyourimagecap9on(Instagramreferstothisasacomment)isequallyasaPen9on-grabbingasyourimage.Eachcap9onneedstobeaminimumof5words,notincludingemojis,tobeviewedas‘authen9c’byInstagram

•Yourcap9onshouldtellthestorybehindtheimageandgetviewersengagedviacomments,likes,orevennewfollowers.

PRO TIP: Needgreatwaystocatchviewers’eyeswithinnova4vecap4ons?Askthemaques4onwiththesugges4ontocommentunderneath!Thisisagreatwaytoobtainfeedback.Or,keepitshortandsweetwithawiUyplayonwordsthatsparksviewer’sinteresttoshopaproduct.

Informingviewersaboutaproduct’sbenefitsisanothergreatwaytodrivesales.

HASHTAGS!

•Thegoalofhashtagsistoallowyourimagetoreachawideraudienceandgainmoreexposure.Taketheguessworkoutofhashtagsbyu9lizingUNUM’slistof10besttrendinghashtagsbasedonYOURaudience.

•Hashtagsshouldcomplimentyourcap9onandberelevanttoyourcontent.Don’tgooverboard!7-10hashtagsisareasonablegoal.

ENGAGE. ENGAGE. ENGAGE.!THEN, REPEAT.!

•Keepyourclients/customersinformedbypos9ng1-29mesdaily.Besuretou9lizeInstagramtagsforpeople,products,andbrandstoboostengagement.

•Commentsarekeytoengagement,bothonyourpostsaswellasonothers’content.

PRO TIP: Doubleyourcommentsonanypostbyreplyingtoeachcomment

individually.Notonlydoesthismakeyourengagementperpostlookimpressive,butyourfollowerswillfeelmoreconnectedtoyou.Bestofall,Instagramviewsyouraccountasmorecredible.

GO LIVE!!

•GoingliveonInstagram/Facebooknotonlyboostsyourcredibilitywiththeplalormsbutalsogivesfollowersachancetofeelmoreconnectedtoyoubyseeingcontentinreal9me.

•Makesuretopost/promotethedateand9meforyourFacebook/InstagramLive.Werecommend24hoursinadvance.GETEXCITED!Ifyouareenthusias9caboutit,yourfollowerswillbetoo!

STORIES & HIGHLIGHTS!

•Instagram/Facebookstoriesareanin-depth,behindthesceneslookatyourbrandandareagreatwaytokeepyourclientsinformedonnewortrendingproducts,services,orpromo9ons.

•InstagramHighlightsallowforapermanentcollec9onofInstagramStoriesthatliveonyourprofileforconstantreferencebyviewers.

PRO TIP: Pickatopictodiscussindetailwithyourviewers.Createaregularly

occuringstorytheme,forexampleBeautyTipTuesdayorFreshFaceFriday,thatyourviewersknowtoexpectonpar4culardaysandlookforwardto

watching!An80/20ra4oisrecommendedforstorieswith80%ofstoriesbeing

businessrelatedand20%offeringabehindthescenesview.