building your brand taglines touch points, and logos, product camp 2015
TRANSCRIPT
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StandFor
Something
Building a Brand:Taglines, Touch points and Logos
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Branding Balancing Act
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Brand = visual (logo) + communication (tagline)
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WHY?
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StrategyVisual and Verbal
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What’s this about a Tagline?
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Tagline Image
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Tagline Image
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Tagline Image
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Tagline Image
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Tagline Image
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Tagline Image
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Defining the Brand“THIS IS YOUR SPIN OF THE BUSINESS”
Company’s Mission
Benefits & Features
Qualities
How Are You Seen?
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When does a company not share their brand?
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When does a company not share their brand?
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Business Touch Points
· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings
· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards
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Business Touch Points
· E-newsletter· Direct mail/send out cards, etc· Blogging· Skype/phone calls· Social media· Speaking/presentations· Personal meetings
· Events· Webinars· White papers· Text messaging· E-signatures & bylines· Business cards
The # of touches that results in a sale10+ andwhy it’s important to have your logo and tagline CONSISTENTLY attached to all
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Differentiation
Set business from the competition
Gives Personality
Compelling
Why are clients calling
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“A carefully built brand is worth more in actual dollars than is all of the tangible assets of a business put together and is what will reap monetary rewards…”
Kathy Kobliski
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Known By Symbol
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“A carefully built brand is worth more in actual dollars that is all of the tangible assets of a business put together and is what will reap monetary rewards…”
Kathy Kobliski
![Page 36: Building Your Brand Taglines Touch points, and Logos, Product Camp 2015](https://reader033.vdocument.in/reader033/viewer/2022042701/55a884841a28abf8518b473e/html5/thumbnails/36.jpg)
Known By Color
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Know By Color
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Known By Letters
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Know By Letters
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Known By Symbol
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America’s Original Jeans
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Everything is Beautiful Up Here
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Known By Symbol
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House of Gucci
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Known By Color
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Welcome to Cardinal Nation
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Small Victories, Large Defeats
Phillies
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Every kiss begins with Kay
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Every kiss begins with Kay
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Let Your Fingers Do The Walking
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Let Your Fingers Do The Walking
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Together we'll go far
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Together we'll go far
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Save money. Live better.
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Save money. Live better.
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Betcha Can’t Eat Just One
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Betcha Can’t Eat Just One
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Start Now…Brand Yourself!