Building your brand’s voice.

by Marcin Nowysz / Clear Solution

From ground up.● You need to have a

measurable goal and a specific timeframe.

● “Quality over quantity?”

● Choose the right platform to reach the right audience.

Set your goal!

Viewer’s exposure to an ad/post

Fan/Follower Sees Post / Link

Clicks to Website

Purchase / Sign-Up

Another example:

Viewer’s exposure to an ad/post

Fan/Follower Sees article excerpt/link View Blog Click Ad

Example strategy for a venue.

Viewer’s exposure to an ad/post

Fan/Follower Gets Invitation Customer

Viewer’s exposure to an ad/post

Clicks to Event Page Customer Fan/Follower

LinkedIn example.

Viewer’s exposure to post (shared

status, group)

Follower Views Profile Contact

1. Reach2. Traffic3. Leads4. Customers5. Conversion Rate

Top 5 Social Media Metrics

■ Click-throughs are the number of people who take action.

■ Click-through rate is the percentage of people who checked out your offer out of the number of people who saw it.

■ Completions are the number of people who filled out your form and submitted it.

■ Completion rate is the percentage of people who complete your form out of the number of people who clicked through.

Other metrics to keep an eye on.

● What makes us special? ● Can we talk about it?● Can we become publishers and maintain

those conversations?

Now ask yourself…

● What brand assets do you have available? Do you have a logo you can use in all your posts? If you’re a clothing store, do you have product photos of all your inventory?

● Who are you talking to? Is your brand young and hip, or reflective and inspirational? Knowing the answer will guide the type of visuals you use. Would high res photographs work best or are quick smartphone snaps a better fit?

● There are millions of brands across thousands of industries. What will you do to be different? This could be the graphics you post, icons you use or the way you share your content. What’s your point of difference?

Let’s get ready to post!

Create your own:● instagram filters

for photo editing,● use your own

photos,● or buy find stock

imagery.

Create an attractive post

Branded graphics:● use of brand

colours and patterns,

● don’t forget about seasonal themes!

Create an attractive post.

Create an attractive post.For a simple Facebook post idea, try coupling quotes with a filtered image and your logo. It’s easy to do, yet looks great.

Simply change the image or text and you have a consistent template that looks great.

Do you have a new product, service, event or ad campaign coming up that you could tease? What about behind the scenes at your company? Give your followers an orchestrated peek behind the curtain to boost interest.

Be a Human! Spur a conversation.

Instead of directly advertising, set up a Twitter profile, Facebook or LinkedIn group focused on helping your customers.

It will not only help you gain organic (un-paid) visitors but also show your clients that you care about them - and that you’re an expert in your field.

*Extra tip: It’s also a great way to kickstart a community!

Help others with valuable content

Always add time constraints or sense of immediacy to social content.

Emphasize on “now” through end-dates, one-day offers and simple call to action phrases.

Create urgency

Put Your Fans in the Driver’s Seat! Ask them to share photos and videos related to your service or product. Make sure to acknowledge their efforts!

Encourage fans to create content.

Encourage people to take group photos - they will spontaneously tag themselves, tweet to their friends, etc. Take advantage of mobile devices on those occasions!

Spur Real-Time Sharing

Photos with quotes are very popular in terms of visual appeal, response and engagement.You can use your own quotes or take quotes from podcasts or blogs (just be sure to attribute and link).

And you can find famous (and not-so-famous) quotes on sites like BrainyQuote, Quoteland, The Quote Garden or Wikiquote. There’s a searchable list of quotes from TED and a Forbes article on Top 100 Inspirational Quotes to get you started.

Create Photo Quotes

Create and share your own presentations.

What else?

Create own infographics.

Try out:visual.lyinfogr.am