building your business online: rent or buy?
TRANSCRIPT
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Before we begin!
What is the one tool you can’t imagine running your business without?
Test out the chat box by answering one or both of these questions!
When was the last time you made a change to
your website?
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A few helpful tips for today’s webinar
If you have a question, simply use the chat box you see displayed in your webinar control panel
At any time if you’d like to get more info, please email [email protected]
Yes this will be recorded! You will receive the recording via email within 24 hours.
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We have used Surefire Local for 3 years now. With our input and their expertise, we have seen our online lead generation soar. Our leads from the internet are some of the most qualified leads. We have even beaten paid listings for the last 12 months in lead generation. We would highly recommend Surefire Local to anyone wanting to make the next step in online marketing. Thanks Surefire for being such a great business partner.
Chad MuthMuth & Co. Roofing Inc.
SurefireLocal.com 4
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Today’s Giveaway!
1 lucky attendee is going to take “Home” a free Google Home!
Ok! Google who is Surefire
Local?
Must stay until end of webinar!
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Jeff WhiteVP, Client Services
SurefireLocal.com 6
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Today’s Speaker
Chris MarentisCEO
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This is what you should look for in a digital marketing partner
● A business partner to help you create and manage a comprehensive “digital footprint” ○ That you OWN!○ Across all platforms, channels your
customers spend time in
● A cost effective way to generate new customer leads
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What’s a Digital Footprint Look Like?
SMB
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In order to winTo Win OnlineToday, you need to….
You cannotBUY or RENT
You must BUILD it
● Understand basic principles of online marketing
● Partner with the right digital agency
● Focus your team on the right marketing
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Own your digital presence
● Building your online presence takes time● If you don’t own it, what are you working
towards?
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Focus on your best channels
You control where your marketing dollars are being spent, the way you
want it spent
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Watch Out for These “Gotchas” -1
Website Ownership● Do you own the website?● Do you own the domain?● Can you take it with you?● Proprietary vs non-Proprietary CMS
○ Can I hire someone to manage the site?
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Watch Out for These “Gotchas” - 2
Buying Leads● Can work for small, new businesses● Not recommended for mature, growing businesses● Leads
○ Cost determined by the seller○ Can be sold to more than 1 business○ Cost is less predictable
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Where You Should Focus
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Keywords & Reviews
Optimize your website by publishing location-specific keywords & show off your great work!
● Micro-blogging● Easily send review requests● Easily publish reviews● Beat your competition
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Content
The more content your website has, the more often it gets indexed by search engines, leading to a rise in rankings
● Publish blog articles monthly● Syndicate blog content via social sites● Add service/product specific pages to your website● Establish a practice of getting more online reviews● Update your website with monthly offers
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Citations
Your business Name, Address, Phone number (NAP) MUST be listed in the right directories!
● Your NAP needs to be correct & consistent● Major Google ranking factor● Incorrect, inaccurate NAP = low Google confidence
Use SurePulse to instantly share information across 70+ online directories with a single click.
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Links
It’s important to get good, quality links to your website● Online Directories● Social Media● Industry Community Forums● Brand Partners● Local Organizations & Businesses
“Old school” or “black hat” tactics to get you more links (that are also low-quality) will hurt you. Google has implemented major algorithm updates that cracked down on sites with spammy content and links!
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Own
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Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email [email protected]
...and a Google Chromecast!
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3 Takeaways
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Control all your marketing in one place
1
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You should invest more $$$ in the
digital channels that are working, less in
what’s not
2
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You need the ability to take action quickly
3
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If there’s a severe storm, you’ll want to share an offer on roof repair across all of your digital channels...how can you do this?
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Introducing
SurePulse does it all and puts you in control
Accelerate your business, get more leads and measure your marketing ROI
● Gain visibility into your entire digital footprint in one convenient place
● Easy to use interface● Take swift action with real-time publishing to your
website, social media, and online directories
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Hyper-Local Marketing. Solved.
SimpleA complete operating system for your entire digital footprint that “just works”
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Unified“Best of breed” essential tools in one
place; cheaper than you can buy anywhere else
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Hyper-Local Marketing. Solved.
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Perspective/ROIROI reporting for leads & sales with relative benchmarking against peers
(and groups) for better decision making
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Hyper-Local Marketing. Solved.
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ChoiceChoice of Surefire or
Marketplace services & support based on your needs
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Hyper-Local Marketing. Solved.
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SupportAccount services support tailored to
your staffing/business needs
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Hyper-Local Marketing. Solved.
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Who is the winner of today’s Google Home?
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Get a Complimentary Digital Marketing Consult
Call (888) 804-8685Email [email protected]
...and a Google Chromecast!
SurefireLocal.com 35
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