building your business profile on social media
TRANSCRIPT
Building your business profile on social media,
in particular, on Facebook, Instagram
and Twitter
Social Media: Why YOU can not ignore it
• It is word of mouth on steroids• It is current, relevant and
invasive • 1 in 4 people in the world
use social networks• 1.7 billion people use
Facebook per month• It’s used by world leaders,
small businesses, Fortune 500 companies and even advocates for social change
Benefits of Social Media Marketing
• Increased brand awareness• Improved brand loyalty • Opportunities for conversions
(sales/bookings)• Decreased marketing spend • Better search rankings• Improved customer relationships
Social Media
Social Media Channels for YOU
Story Telling
Why - This is the core belief of the business. It's why the business exists.
How - This is how the business fulfills that core belief. What - This is what the company does to fulfill that core
belief.
“Consumers don’t buy what you do. They buy why you do it.”
Story Telling
When buying something, you are not actually purchasing a product. You're purchasing a set of beliefs; you're buying a way of thinking.
Example Update
At Sunrise Hotel we offer all of our guests complimentary coffee and cake at 4pm everyday.
Fancy a coffee and some relaxation? Join us at Sunrise Hotel for complimentary coffee and cake
served at 4pm on our sea side terrace.
Building a Strategy
How to create a social media strategy:• Identify your target audience• Select the right platforms • Align your strategy with your business objectives
and sales targets• Ask yourself what do I want people to know? • Define what you can and cannot do• Develop a tone and style
Building a Strategy
How to create a social media strategy:• Identify key staff members to involve• Educate staff members• Create a content plan considering seasons,
events, plans etc• Allocate time • Find tools to assist you• Monitor and adapt
Developing your Profile
Create your strategy Set your goals Be human and true
to yourself Build relationships Commit Help or inform instead of just selling Stay relevant
Developing your Profile
Ask do not tell Be visual and engaging Be brave and try new things Follow trends Monitor your progress and make
changes MOST NB – create and share AMAZING
content
Social Media: Content that works!
Post a video or great imageUse linksAsk questions or use the poll feature on
FacebookUse testimonials/reviewsUse and track hashtags Share articles from inspiring people/thought
leaders/news websitesUse other social media channels
Social Media: Content that works!
Competitions/promotionsInspiring quotesTop 10 Lists or Dos & Don’ts ListsTell them about your success/changes
Engagement Strategies
Use image psychology Use reverse psychologyUse questions or TBC sentencesRespond, think, give and listenPlay around with timing Stay creative and imaginative Provide customer service
Conversion Tactics
Encourage reviews and share Promote specific content at relevant timesProvide travel inspirationUse lots of pictures Give your audience an
incentiveUse the ‘Book Now’ feature
on Facebook adverts
Conversion Tactics
Use hashtags and in particular #isleofman
Always link back to your website/booking platform
Promote local events and activities
Social Media: General Best Practices
Here are 15 points to bare in mind when engaging on social media platforms:
• Establish and manage your expectations• Create a content strategy and calendar• Develop your voice and tone • Keep an eye on your competition• Stay aware• Read, watch and share • Follow the 60/40 rule
Social Media: General Best Practices
• Think different• Commit, 100%!!!!!• Monitor your success • Use rich media (videos, whitepapers,
infographics)• Keep the social in social media• ALWAYS respond to both negative and positive
feedback• Be proactive, verse reactive • Be transparent
Extra Help!
Content and Updates:https://www.visitisleofman.com/
Visit the Business Toolkit: https://www.whereyoucan.com/toolkit
Get in touch: [email protected]